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I am so incredibly proud of the things we’ve accomplished with the @TheDemocrats social channels this cycle, but by far the thing I’m most proud of is all of the ways we found to have one on one conversations with voters. If you'll indulge me, a 
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We followed the lead of @DemConvention and made use of Twitter autoreply tools — but we ran 52 separate programs, to give state-specific voting information. Working with candidates and state parties, we promoted each state campaign to get information in the hands of voters.
Users opted in, and we were in their @ mentions to remind them of their state’s deadlines, push them to return their ballots, and give them the voter assistance hotline on Election Day.
But we knew we had to do more — we couldn’t wait for voters to come to us. So we started searching Twitter and Instagram for voters: people asking how to register, where their polling location was, how to return their ballots, and posts with their #IVoted 
selfies.
selfies.
We followed up with them: answering questions, pointing them to voter resources, and asking them to remind 3 friends to vote. These 2 campaigns allowed us to have one on one convos with nearly 10,000 voters on social in the week before the election — with a 67% response rate.
We’ve been using the one on one conversation approach on @Snapchat all cycle. In the year we’ve been using our account, we’ve grown our audience 850%. The formula was simple: talk to voters like people, and don’t let the Snapchat sound like a brand.
I have conversations with our audience there, answer direct questions, and reply to the DMs daily. I have a real relationship with our audience — they know my name and I know theirs, they’ve seen me react to presidential debates in real time and come home from work at 1 a.m.
In response, Snap has become our fastest-growing platform. The audience is our youngest, most diverse, and most engaged.
And they really like it when I bake cookies during Q&As.
And they really like it when I bake cookies during Q&As.
In politics we worry that being honest online is a risk, but what we’ve found this cycle is that the opposite is true: if you reach out to voters, answer their questions, and be truly authentic — not a marketer’s definition of authentic — your audience will respond.
