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Someone asked about making a living writing emails.
"I do email" isn''t enough any more.
Email Marketing has evolved and there's a few strategies depending on what you're strongest at.
This is a summary of the skills you need for each and some places to start:
"I do email" isn''t enough any more.
Email Marketing has evolved and there's a few strategies depending on what you're strongest at.
This is a summary of the skills you need for each and some places to start:
My own niche is "invisible things".
Information, knowledge, consulting, services.
It's copy-heavy, big on persuasion, and great for curious minds who like becoming mini-experts in their client's field.
You can sell automated campaigns, or do retained work
Information, knowledge, consulting, services.
It's copy-heavy, big on persuasion, and great for curious minds who like becoming mini-experts in their client's field.
You can sell automated campaigns, or do retained work
A lot of this space is driven by experts and personal brands so the ability to write in someone else's voice is a valuable skill.
(Gurus on the level of Dan Lok etc don't write their own stuff).
Less important for bigger company brands though.
(Gurus on the level of Dan Lok etc don't write their own stuff).
Less important for bigger company brands though.
Disclosure: I'm terrible at writing in someone else's voice so I build the funnels, script webinars, and coach non-marketing experts in how to write emails that sell, or to hire someone who can.
Ian Stanley's 80:20 course is probably the best way to get started here.
Ian Stanley's 80:20 course is probably the best way to get started here.
There's room in this space outside of "make money online" though.
There are thousands of niches with experts who don't have marketing as their strength.
I'd recommend going to http://Builtwith.com and finding users of the big course platforms:
Kajabi
Thinkific
Teachable
There are thousands of niches with experts who don't have marketing as their strength.
I'd recommend going to http://Builtwith.com and finding users of the big course platforms:
Kajabi
Thinkific
Teachable
This brings us neatly on to cold email.
Cold email is dangerously close to spamming, and if you do it badly, that's how it'll be perceived.
Learn to write excellent, personal opening lines and to manage the tech and you can sell this.
@blackhatwizardd is your man for this.
Cold email is dangerously close to spamming, and if you do it badly, that's how it'll be perceived.
Learn to write excellent, personal opening lines and to manage the tech and you can sell this.
@blackhatwizardd is your man for this.
The other huge sector is ecommerce.
This is where I got started, building lists and writing emails for big UK retailers.
Design and photography is at least as important as copy here.
Copy + visuals is a killer combo so team up with someone you trust.
This is where I got started, building lists and writing emails for big UK retailers.
Design and photography is at least as important as copy here.
Copy + visuals is a killer combo so team up with someone you trust.
Back to Builtwith and look for ecommerce platforms
Also users of Omnisend and Klaviyo who might have the tools but aren't using them.
@ecomchasedimond is your man for in this niche
Also users of Omnisend and Klaviyo who might have the tools but aren't using them.
@ecomchasedimond is your man for in this niche
There's a thousand tiny niches beyond each of these, but these are the big ones.
I hope it helps someone find one that suits their skills, and to find a client they love working for.
I hope it helps someone find one that suits their skills, and to find a client they love working for.
