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Have you heard members of your community say that "the media" is helping steal this election? We sure have, and we're here with tips today for how to be seen as a credible source of news in that information climate. (1/)
First, we want to say that we have been impressed with journalism over the last week, especially
— the measured, cautious tone
— the calling out of false narratives and inaccurate information
— the willingness to be transparent.
Well done. Now, on to what's next. (2/)
— the measured, cautious tone
— the calling out of false narratives and inaccurate information
— the willingness to be transparent.
Well done. Now, on to what's next. (2/)
Remember: It is not your goal to persuade everyone that journalists have integrity, care about accuracy and are not part of a conspiracy to take down the president. Instead, focus on being a source of calm, clear facts. And correct the record about your work.
Some ideas... (3/)
Some ideas... (3/)
Explain where we are in the electoral process. This piece from the @AP is a great start. Create social cards, say it on air ... use your platforms to help people not succumb to false narratives. (4/) https://apnews.com/article/Biden-wins-electoral-college-Trump-511b69134b9120a2f114e6781a54da84
Talk about journalists' role in calling elections — how long it's been going on, who actually does it and how hard it would be for them all to conspire to deceive the public. This piece from @voxdotcom is really useful. (5/) https://www.vox.com/policy-and-politics/21535103/when-will-we-get-election-results-calls-networks
Simple social cards like these from @PolitiFact can help accurate information spread. (6/) https://twitter.com/PolitiFact/status/1325842334886596608
Monitor and report on misinformation, and explain how you handle reporting on false claims. Here are some examples. (7/)
From @wusa9: https://www.wusa9.com/article/news/verify/verify-election-results-lawsuits-who-pays-legal-fees/65-9bd8d2d4-1491-4974-a0e6-6305b89111c8
From @MSNBC: https://www.msnbc.com/msnbc/watch/nicolle-wallace-watched-trump-s-latest-speech-so-you-didn-t-have-to-here-s-why-it-s-one-of-his-most-dangerous-yet-95419461652
From @USATODAY's @nicole_carroll: https://twitter.com/usatodayDC/status/1324519762647519238
From @wusa9: https://www.wusa9.com/article/news/verify/verify-election-results-lawsuits-who-pays-legal-fees/65-9bd8d2d4-1491-4974-a0e6-6305b89111c8
From @MSNBC: https://www.msnbc.com/msnbc/watch/nicolle-wallace-watched-trump-s-latest-speech-so-you-didn-t-have-to-here-s-why-it-s-one-of-his-most-dangerous-yet-95419461652
From @USATODAY's @nicole_carroll: https://twitter.com/usatodayDC/status/1324519762647519238
Explain your approach to covering the president's lawsuits and challenges — reporting on them without amplifying misinformation. Consider providing updates in one place, like this from @washingtonpost. (8/) https://www.washingtonpost.com/politics/trump-election-irregularities-claims/2020/11/08/8f704e6c-2141-11eb-ba21-f2f001f0554b_story.html
And PLEASE, if you're a local news org, explain where you get national stories and why you trust them, like @10News does. Then reinforce for your audience that your focus is *your community.* Separate yourself from the national drama when you can. (9/) https://www.10news.com/news/election-2020/explainer-why-the-associated-press-called-arizona-for-joe-biden
Journalists have a lot of work to do to earn the trust of people who see us as part of the problem. Remember, the most recent @Gallup data shows we're trusted by just 10 percent of Republicans. (10/) https://news.gallup.com/poll/321116/americans-remain-distrustful-mass-media.aspx
More thoughts are in this week's newsletter. https://mailchi.mp/d998c47bbf9b/trust-tips-93demystify-the-electoral-process-and-how-the-media-fits-in?e=faec334bec
Journalists, please free to DM us if you could use help navigating your community's feedback or questions. And thank you for all your hard work. (11/)
Journalists, please free to DM us if you could use help navigating your community's feedback or questions. And thank you for all your hard work. (11/)
