Good question. Lib memes are inherently viral--they're about preferencing others over yourself. Con memes are not, and they're spread more vertically (or via anons). Non-anon social media is inherently lib because people gain status by signaling outgroup preference. https://twitter.com/soloilviso/status/1325880502654525440

Lib memes are about gaining status by signaling cooperation. Con memes are about survival and self/group interest.

If your communication systems shift to enable easier propagation of memes without anonymity, lib memes will become increasingly popular.

However, the con side is catching on to this. The old school con positions were much more vulnerable to lib hijacking/wokeism than the new ones. I think we're already starting to see a reduced rate of defection (from con parents to lib kids).

(when I say "spread vertically", I'm referring to the fact that your parents try to give you ideas that keep you alive and reproducing, whereas the viral lib memes have little to no interest in that)