Let me begin by saying, that I honestly do not know if it works this way, but I feel it does:

There is a certain calorific expense in doing anything. It costs a certain number of calories to sit and do nothing, and it costs a certain number of calories to exercise.
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Since the human body evolved in scarcity, sitting is more attractive to moving around because the body inherently knows it is saving calories. Which is why our brains need to produce endorphins when you expend a lot of calories and strain your muscles, to compensate for
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the loss of calories, not in calorie terms, but in terms of pleasure. Which is why sex is pleasurable, because it requires a large burn of calories. So the body makes it worthwhile.
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Now coming to the main subject after the preface. What do you think costs more calories? Sitting and just taking in final processed information, or researching, critiquing, thinking, and then coming to a conclusion? Of course the former right?
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Which is why whatsapp forwards are so popular, because they instantly tell you how to feel about a particular subject. People want to know who are the goodies and the baddies, and anything that does this, is instantly appealing, over having to work out nuances ourselves.
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Why? because it costs less calories that way, and the body is naturally telling you that this must the the right way because it conserves energy.

This is where the RW doesnt get traction. The left appeals to emotions, and gives conclusions.
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You can feel the metro shed in Aarey is wrong only because you saw a picture of a random guy hugging a random tree on the front page of the newspaper. What did the left just do...it put an emotional picture on the first page...it saved you the trouble of having to think.
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Your body instantly accepted it, because now you are up to date on current events, and you have expended the least amount of calories possible. It actually takes efforts to look away from what the mainstream leftist media is throwing at you. Coz its NATURALLY APPEALING!
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Once your body accepts something then it becomes a part of your ego. Your mind cannot distinguish between the death or damage to your ego and damage to your body. For it, these two are intermeshed. This is why people are willing to die for their beliefs.
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However stupid or worthy those beliefs might be. Because when your existence (ego/body) is under threat then the calorific intensity of response doesnt matter. In fact it is for days like this that the calories were saved in the first place.
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Imagine 10000 years back, if a tiger was chasing you, your body would not naturally feel like just sitting instead of running or fighting based on calorie spend, would it. In fact the calories were saved for this day!
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So the left is adept at a war, that the RW isnt even fighting. They are playing cricket and we are playing football.

The modus operandi is simple. Catch people young, when ego is still accumulating stuff from outside. You are still becoming who you will eventually be.
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Then provide them material that is calorie light to consume. Edit small videos of some swamy to make it seem he is being an idiot or a misogynist, or whatever is politically incorrect that day, and package it properly and send it on whatsapp.
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People will consume and absorb it, and it becomes part of their ego. Because they are being indirectly told what to think, and not being given the raw data and forced to spend calories to think. And once its part of their ego, they will spend as many calories needed to +
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defend it. The more ridiculous the stand, the more vehement the defence will be. This is why its easier to fool people than to convince them that they have been fooled. If someone is conning you, he will make sure you have a smooth experience, wont he? the lesser calories you+
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have to spend, the more believable he is. Because your body, existentially wants this to be true.

Once you begin to think in these terms, the Left's messaging, and their appeal to the lowest common denominator becomes clear. Its not about the data, its about the calories.
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