Read on Twitter
How to Use Cialdini's Influence Principles to Grow On Twitter
// A THREAD //
// A THREAD //
Robert Cialdini took various kinds of sales/marketing/door-to-door sales jobs to figure out what techniques those "magician of persuasion" use.
Then he defined the 6 principles of INFLUENCE.
How to use them to grow on Twitter?
Then he defined the 6 principles of INFLUENCE.
How to use them to grow on Twitter?
1. Reciprocity
Don't be afraid to give away.
Give away:
- likes
- RTs
- engagement
The bigger accounts will notice... and reciprocate.
It's human nature.
Action step: Write 20 comments a day (don't ask for anything).
Don't be afraid to give away.
Give away:
- likes
- RTs
- engagement
The bigger accounts will notice... and reciprocate.
It's human nature.
Action step: Write 20 comments a day (don't ask for anything).
2. Scarcity
is an enormously powerful weapon but make sure you use it well so it doesn't look sneaky.
You can use it for:
- Get beta testers
- Running limited sales
- Doing AMA (1hr) [bigger accounts)
Action step: Before a launch write you're looking for max 3 beta testers.
is an enormously powerful weapon but make sure you use it well so it doesn't look sneaky.
You can use it for:
- Get beta testers
- Running limited sales
- Doing AMA (1hr) [bigger accounts)
Action step: Before a launch write you're looking for max 3 beta testers.
3. Authority
cannot be built by tweeting platitudes.
You'll have to show you know what you do and you understand it.
The reward will be sweet.
Action step: Post a thread from your field of expertise 3x per week.
PS. Even if you don't consider yourself a pro yet.
cannot be built by tweeting platitudes.
You'll have to show you know what you do and you understand it.
The reward will be sweet.
Action step: Post a thread from your field of expertise 3x per week.
PS. Even if you don't consider yourself a pro yet.
4. Consistency
Not quitting is 65% of the win.
Truth or platitude?
Doesn't matter, the important thing is that if you stay around the luck will be able to hit you.
Consistency also = trustability.
Action step: Everyday tweet at least 5 tweets.
Not quitting is 65% of the win.
Truth or platitude?
Doesn't matter, the important thing is that if you stay around the luck will be able to hit you.
Consistency also = trustability.
Action step: Everyday tweet at least 5 tweets.
5. Similarity
We tend to like people who are similar to us.
And we all make mistakes, things we regret, overcoming obstacles...
Show you're "just" human and your audience will love it.
Action step: Schedule 5 tweets about failures you made it through.
We tend to like people who are similar to us.
And we all make mistakes, things we regret, overcoming obstacles...
Show you're "just" human and your audience will love it.
Action step: Schedule 5 tweets about failures you made it through.
6. Social proof
- Reviews
- Followers
- Being followed by the bigger accounts
those are all forms of social proof.
But how to start using its power in an easy and approachable way?
Action step: RT every valuable quote retweet of your content.
PS. https://twitter.com/FreedomDSGNR/status/1325463767661088770?s=20
- Reviews
- Followers
- Being followed by the bigger accounts
those are all forms of social proof.
But how to start using its power in an easy and approachable way?
Action step: RT every valuable quote retweet of your content.
PS. https://twitter.com/FreedomDSGNR/status/1325463767661088770?s=20
Thanks for reading!
If you liked the thread consider RT the 1st tweet and read "Influence: Science and Practice" by Robert Cialdini
Why principle do you find the most powerful?
If you liked the thread consider RT the 1st tweet and read "Influence: Science and Practice" by Robert Cialdini
Why principle do you find the most powerful?
