I talked about general tips for starting scicomm, so here's a more detailed thread with resources to help you get the most out of twitter
If you want to get the most from Twitter and develop your platform, don't focus on follower count! Instead, use the built in functions of Twitter! You can view analytics on a tweet to see your reach, profile clicks, times people viewed, and more!
Also, use #relevant hashtags and no more than 3. Here's a website to view how popular certain # are: http://hashtagify.me/
To ease the use of sharing your own videos, I suggest using another app. Many use their Tiktok videos since you can add cool effects. There is also the option of Instagram Reels. Don't have either? Use your phone, but use a video edit app, like this https://play.google.com/store/apps/details?id=com.cyberlink.powerdirector.DRA140225_01
And of course, whether you are a student or a higher-level researcher, tone down the jargon! Here's a neat website that can help you figure out if something has too much jargon, and to what degree!
http://scienceandpublic.com/
http://scienceandpublic.com/