Read on Twitter
1/ @ProfileRead, which started as @polina_marinova’s passion project has become one of the most popular newsletters on substack.
On a call with @CompoundWriting, she shared The Profile's inspiring story, and offered tips on creating a successful newsletter business:
On a call with @CompoundWriting, she shared The Profile's inspiring story, and offered tips on creating a successful newsletter business:
2/ Trust is everything
Polina committed to publishing every week no matter what
She delivered one post a week for 3 years - over 156 consistent weeks!
Her consistency led to trust with her readers, which opened up the possibility of a paid model later. She never let them down.
Polina committed to publishing every week no matter what
She delivered one post a week for 3 years - over 156 consistent weeks!
Her consistency led to trust with her readers, which opened up the possibility of a paid model later. She never let them down.
3/ Find ways to add value
When @polina_marinova launched a paid tier, she didn’t want to shortchange her loyal, free subscribers.
Instead of removing content for users who didn't pay, she added content for users who did.
When @polina_marinova launched a paid tier, she didn’t want to shortchange her loyal, free subscribers.
Instead of removing content for users who didn't pay, she added content for users who did.
4/ Sell a membership
@ProfileRead's paid subscribers gain more than extra content - they gain community.
Members can chat, meet at events (now online), and contact Polina directly.
She created the space for them to self-organize and enrich each others’ lives.
@ProfileRead's paid subscribers gain more than extra content - they gain community.
Members can chat, meet at events (now online), and contact Polina directly.
She created the space for them to self-organize and enrich each others’ lives.
