Although brewers believe consumers are willing to pay a premium for local hops, and the producers may value localness themselves, they are less likely to substitute towards local inputs if they believe the local inputs are of a lower consistency. 4/n

As such, growers in new hop markets must adapt to novel production challenges, leading policymakers, growers, and other industry stakeholders interested in localized food chains to consider political action to support the burgeoning industry. 5/n

We ask brewers which initiatives would incentivize them to utilize more local hops. The most favored initiatives include unique cultivar selection (e.g., proprietary hops or marketing terroir), improved cultivar selection, and farm brewery legislation. n/n