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This MF had some of the best sales pitches back in the day
Let's take a look at how the ShamWow/Slapchop guy broke down his sales pitches
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Let's take a look at how the ShamWow/Slapchop guy broke down his sales pitches
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First Line:
"Hi it's Vince from Shamwow, and you'll be saying WOW every time you use this towel."
- Introduces himself
- Hook and Interest
"Hi it's Vince from Shamwow, and you'll be saying WOW every time you use this towel."
- Introduces himself
- Hook and Interest
Next:
Compares using a regular towel to the Shamwow, and the mess that a regular towel makes when it's wet.
- Identifies a problem
- Highlights the issues with the problem
- Shows a solution
Compares using a regular towel to the Shamwow, and the mess that a regular towel makes when it's wet.
- Identifies a problem
- Highlights the issues with the problem
- Shows a solution
Next Line:
"This is for the house, the boat, the dog, the RV.."
Here he gives you potential use cases and paints a better future for you.
Customer is thinking:
"Hate ruining your towels cleaning the dog? Shamwow has got you covered"
- Painting a better future
"This is for the house, the boat, the dog, the RV.."
Here he gives you potential use cases and paints a better future for you.
Customer is thinking:
"Hate ruining your towels cleaning the dog? Shamwow has got you covered"
- Painting a better future
Next is a bit of a demo/showing results - you gotta have proof.
"Shamwow holds 20x it's weight in liquid - goes on to show it soaking up water and wringing it out".
- Proof of results
- "Case Study"
"Shamwow holds 20x it's weight in liquid - goes on to show it soaking up water and wringing it out".
- Proof of results
- "Case Study"
Now: Social Proof
There' multiple people in the video who talk about how much they love it
"Every time I use Shamwow, it has me saying WOW"
- Social Proof
- Testimonials from REGULAR PEOPLE/CUSTOMERS.
There' multiple people in the video who talk about how much they love it
"Every time I use Shamwow, it has me saying WOW"
- Social Proof
- Testimonials from REGULAR PEOPLE/CUSTOMERS.
Next: Tackle alternative options - Paper Towels
"You're going to spend $20 on paper towels anyway, you're throwing your money away.
Shamwow lasts 10 years"
Shows the value of his solution versus other alternatives
- Competitor analysis and differentiation
"You're going to spend $20 on paper towels anyway, you're throwing your money away.
Shamwow lasts 10 years"
Shows the value of his solution versus other alternatives
- Competitor analysis and differentiation
Final: OFFER & URGENCY
Shows the initial price - 4 Shamwows for $19.95.
"BUT if you call now within 20 minutes.... we'll add in 4 more free Shamwows.
Here's how to order"
- Offer
- Urgency
Shows the initial price - 4 Shamwows for $19.95.
"BUT if you call now within 20 minutes.... we'll add in 4 more free Shamwows.
Here's how to order"
- Offer
- Urgency
Did I just break this down because I love Shamwows?
Probably not
But you can just copy this guys pitch for your own sales pitch
Take the results of each step
Probably not
But you can just copy this guys pitch for your own sales pitch
Take the results of each step
- Introduces himself
- Hook and Interest
- Identifies a problem
- Highlights the issues with the problem
- Shows a solution
- Paint a better future
- Proof of results
- Testimonials from REGULAR PEOPLE/CUSTOMERS.
- Competitor analysis and differentiation
- Offer
- Urgency
- Hook and Interest
- Identifies a problem
- Highlights the issues with the problem
- Shows a solution
- Paint a better future
- Proof of results
- Testimonials from REGULAR PEOPLE/CUSTOMERS.
- Competitor analysis and differentiation
- Offer
- Urgency
Be like the Shamwow guy when making sales pitches
....
But don't follow his actions off the field
Guy ended a mess
....
But don't follow his actions off the field
Guy ended a mess
