A problem for Democrats is that they *do* introduce plans then people never hear about them.

Is it about pizzazz? Biden introduced his Lift Every Voice plan ages ago and ran ads on it, but Trump got famous rappers to endorse his last minute plan. https://twitter.com/naima/status/1324767606977474561
This is why the simple case for “Medicare for All” that makes sense to me is — it’s easy to explain! Even if people hate your plan they know you have one.
That said, what makes the Dem infighting about messaging so absurd is that 1) the centrists are really, really bad at coming up with sticky messages, and 2) the left, seeing how bad the centrists are, keeps kicking own goals like the Green New Deal FAQ or "defund police."
I was with Rep. Peter DeFazio a few weeks before election; co-founder of House Progressive Caucus, immediate Green New Deal sponsor. And he basically couldn't run on Green New Deal bc the FAQ was so boneheaded that Rs successfully defined it against him.
For anyone unfamiliar with the FAQ, it was the snarky document published alongside the Green New Deal resolution that Republicans seized on to say stuff like "they want to ban air travel!" Undeniably killed the momentum https://www.politifact.com/factchecks/2019/feb/28/rick-scott/no-green-new-deal-doesnt-ban-air-travel-florida-se/
PolitiFact - No, the Green New Deal doesn't aim to end air travel, as Florida Sen. Rick Scott says

PolitiFact is a fact-checking website that rates the accuracy of claims by elected officials and others on its Truth-O-Meter.

https://www.politifact.com/factchecks/2019/feb/28/rick-scott/no-green-new-deal-doesnt-ban-air-travel-florida-se/
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