We’re back! Excited to be a part of @CODLeague as the @LAThieves. Here’s a quick thread on why 100 Thieves bought a CDL franchise.
OUR FANS - 100 Thieves loves the CoD community. We missed being a part of it during our year away, and we heard our fans who wanted us back in. 100T fans deserve the best CoD team in the world, and we’re gonna give it to them.
LOS ANGELES - LA has been 100 Thieves’ home since day 1. Last year the LA franchise wasn’t available. This year we’re proud to represent our home town and play out of the 100 Thieves Cash App Compound.
GAME - Call of Duty just had a massive year. The success of Warzone and CoD Mobile (300M+ new players combined) on top of the consistent console hit make us bullish on the future of the franchise.
LEAGUE - CDL impressed us in its first year. We saw the YouTube partnership, record viewership, and how the CDL valued owner feedback and implemented smart changes. We believe in CDL Commissioner Johanna Faries’s vision for the future of competitive CoD.
BUSINESS - Based on the strength of the league, our amazing sponsors at 100T, and Activision allowing teams to be entrepreneurial with their franchises, we expect strong financial performance from our CDL business.
In summary, we’re thrilled to be back in Call of Duty. We know this is something our fans will love and we believe it’s also a smart decision for our business. Now time to get to work, we‘re here for the 🏆
You can follow @RohnJobinson.
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