BUILD A MYTHICAL BRAND THAT WILL CONQUER MIND, SOUL, AND RICHES

The footprint that will lead your future tribe right to you

[ TWITTER / ECOM / PODCAST /etc]

“By learning from the myth, a man takes action”

—— SETTING: The Himalayas ——

///// THREAD /////

The Yeti — “The Wild Man of the Snows”

The Yeti is known to many by his , but only the CHOSEN have followed the trail.

There is an allure to the mystery...
To the rarity of such an encounter.

• What is the yeti?
• Where did it come from?
• CAN WE FIND THE BEAST?

The Yeti itself is a brand.

A brand that has stood the test of time.

WHY?

Because it has a story that draws people in.

Branding is NOT just about a logo.

It’s much more.

What do people THINK, what do they FEEL when they think of your brand?

Intrigued?

Superior?

Furious?

A good story has VALUE

Make the experience:

(1) MYTHICAL

Myth: a traditional story typically involving supernatural beings or events

Traditional + Supernatural

The best brands tell stories we believe.

And people WANT to believe in the supernatural, the different -UNIQUENESS

Let’s break it down:

A)Traditional setup

A COHESIVE brand with traditional systems and strategies that WORK — give people what they want

B)Supernatural style

+Differentiating your brand’s style, not necessarily original, but UNIQUE & PERSUASIVE

Don’t be an “X” clone brand

(We’ll come back to the setup & strat)

Myths hold significant truths for particular groups of people

“And by learning from the myth, a man takes action”

Instill certain truths into your brand & connect with people’s inner desires

Make them BELIEVERS
(Brand = identity)

YETI-ISM —

I AM MYTH AND REALITY.

I LIVE IN YOUR MINDS AND IN THE PHYSICAL WORLD.

I AM A DIFFERENT BEAST, HENCE WHY YOU WILL SEARCH FOR ME.

THIS BRAND IS BEAUTIFULLY AESTHETIC TO THE SOUL.

I HOLD THE WORLD IN MY HANDS.

(2) FOOTPRINT
• Who you are
• How you act
• What you say
• What you create
• What THEY think
(POSITIONING)

Your footprint must be built to attract the RIGHT people

What are you offering?
To who?
Why?

Know your brand, your offer (problem you solve) & the ideal tribe member

People buy the footprint.

• Supreme, Jordans - sell out in seconds (brand history / hype)
• Seth Godin, Stephen King - BELIEVERS buy whatever book they release (educate /entertain)
• My twitter - notifs ‘on’ :)

People are COMPELLED to follow you to the ENDS OF THE EARTH.

Supreme can sell basic shirts for $100s because of POSITIONING - taking advantage of hype culture & skate/hip-hop history

Luxury and shoe brands are a great example of how POSITIONING can be used to elevate status of a simple item: celebs endorse + scarcity = perceived as better

FORMULA

(A) Traditional Setup

CONNECT - build a specific community(not for everyone), know desires, build reputation

CONTENT - best/unique in your niche, VALUE^100
• Teach
• Entertain
• Resonate (identity)

CONTEXT — brand’s story, value proposition, vision,mission,offer

+(B) Supernatural style

— Tone, personality, story

HOW you communicate is more important than WHAT

Information & products are out there

Package yours uniquely

The STRONGEST TRIBES have THEIR OWN ENERGY, not copied

Sell a FEELING / EMOTION / DESIRE / BENEFIT

This is why often times the most polarizing figures have a cult following

THEY ARE UNAPOLOGETICALLY THEMSELVES (UNIQUE) AND PEOPLE RESONATE

Being controversial sometimes can PAY

Go ALL IN with your brand values.

Know what they are and execute.

Be aesthetic, bold & genuine

Study other successful brands in your field.

See what they do well and use strategies that work.

Learn:
Copywriting, great design, marketing

Differentiate your style.

Be your own brand with your own tone, personality, colors, and story.

Unique WINS.

Apple “Think different”

YETI-ISM —

MY FOOTPRINT WILL LEAD THEM RIGHT WHERE I WANT THEM.

MY FOOTPRINT WILL CREATE MORE THAN CONSUME.

THE ENERGY I PUT OUT INTO THE WORLD WILL COME RIGHT BACK TO ME...

100X

(3) TRIBAL

Define your ideal tribe member.

What are their interests, personality traits, desires, problems?

Where do they spend time?

Don’t chase the wrong people in the wrong places

Attract
- Value + branding + specific targeting

“Your vibe attracts your tribe”

YETI-ISM —

I WILL BUILD A TRIBE OF MEN WHO THRIVE IN CHAOS.

WE DON’T FIGHT FOR SURVIVAL, THE WORLD FIGHTS TO SURVIVE US.

IF THEY ARRIVE, THEY WERE MEANT TO BE HERE.

IT IS ALL HOW THE ENERGY OF THE WORLD ORDAINS IT TO BE.

THEY WILL ARRIVE AT...

(4) THE PEAK

The truth will prevail

Your footprint should be built through authenticity, a traditional framework, and supernatural style

Once people are hooked, you must follow through with REAL SHIT + VALUE

Your brand’s reputation is EVERYTHING

You are here to...

Help your tribe evolve.

To give them an offer they cannot refuse.

To be genuine and not a sleazy seller.

To solve a problem.

To be mythical.

To give.

Once there is TRUST, you will grow.

Your brand must give 10x before it receives 5x.

AUTHENTICALLY connect

YETI-ISM —

THE INTERNAL TRUTHS BECOMES THE EXTERNAL REALITY.

WE’RE NOT PREYING ON THE WEAK, WE’RE ATTRACTING THE STRONG.

WE WILL ALL RISE TO THE HIGHEST PEAK.

Build a KILLER brand footprint for a tribe that’ll last

All of this + marketing + great offer =

What else will the rich yeti uncover from the snowy peaks?

The scripts will be revealed with time.

Follow me & look out for threads on

HIGH-VIBRATION ENERGY

ROAD TO RICHES