Marketing around foster care sends out a confusing message. Approaches range from focusing on allowances being available to asking whether people have a spare room. I've written about this before and decided that today we needed to show a different way of doing it.

I've worked today with Care Experienced people across the UK to create the #ShareOurLife campaign. An open and free to use resource highlighting the different conversation you could have about foster care.

Before these posters, the best campaign I had seen on recruiting foster carers was actually selling fried chicken.

If you'd like to speak to use these resources, please feel free to get in touch and I'll share the files. Alternatively, I can set up a consultancy conversation with the group that created these adverts.

If you have experience of care and want to be a part of transforming the narrative there are new opportunities to do so with the Each and Every Child Initiative. https://www.therobertsontrust.org.uk/news-and-blogs/each-and-every-child-initiative-management-group-roles-deadline-extended/

I should say this was done in a day. Four hours. Imagine what you could do with a full day or a longer term approach.