Dear Minister,
I've no idea what you are trying to do. But if your aim is to increase compliance you are doing PRECISELY the wrong thing by blaming the public.
To understand why you could listen to the advice from your own advisors on SPI-B.
Or... https://www.theguardian.com/world/2020/nov/05/public-failure-follow-rules-led-to-second-england-coronavirus-lockdown-says-minister-robert-buckland?CMP=share_btn_tw
I've no idea what you are trying to do. But if your aim is to increase compliance you are doing PRECISELY the wrong thing by blaming the public.
To understand why you could listen to the advice from your own advisors on SPI-B.
Or... https://www.theguardian.com/world/2020/nov/05/public-failure-follow-rules-led-to-second-england-coronavirus-lockdown-says-minister-robert-buckland?CMP=share_btn_tw
You could learn from watching Nicola Sturgeon in Scotland (this tells you what to look out for) https://www.theguardian.com/commentisfree/2020/sep/25/johnson-sturgeon-public-compliance.
Or...
Or...
If reading seems a bit too much like hard wiork, you could trty listening to this which provides some of the science of compliance. https://www.theguardian.com/news/audio/2020/sep/15/rule-six-covid-blame-game
Or, if you want something more up to date, here is something from yesterday to help guide you in engaging the public to contain COVID. https://www.theguardian.com/commentisfree/2020/nov/04/blaming-covid-rule-breakers-support-fines-lockdown
Oh, and there's no need to pay me £7,000 a day for my advice. Seeing you do something effective to stop the spread of the pandemic would be reward enopugh.