We’re always looking for ways to make our work more #accessible - including our social media content.

We’re sharing some tips we’ve learned about creating #inclusive Twitter content.

Have more ideas? We’d love to hear. (Thread)

Add alt text to visuals so they’re #accessible for people with vision related disabilities:

1. Add an image or GIF to the post, then click “Add description”

2. Add a description and click “Save”

For videos, include captions or transcripts.

GIFs can make it hard for people to focus on the message, so try to use images instead when possible.

Find GIFs distracting? Turn off auto-play in the account settings under “Accessibility”.

Emojis break up the text on screen readers, making it hard for people to understand what the message is.

To avoid this, keep emojis at the end of the message

Use words instead of emojis to describe things.

The alt text for emojis aren’t bilingual. People may not understand the message if their first language isn’t English.

Example: Use the word “love” instead of the heart emoji.

Also, the alt text description for an emoji may not communicate what you think.

Example: the fist emoji reads as “face punch”, not a fist bump - very different messages.

You can check the emoji description to make sure it’s communicating what you want: https://emojipedia.org/ 

When using hashtags with multiple words, capitalize the first letter of each one. This way, the screen reader will read them separately, not as one long word.

Example: #SocialMedia instead of #SocialMedia