Read on Twitter
This is another in a long line of confused and badly thought out marketing about foster care.
Their entire campaign frames issues all over the shop. This is one of the most egregious. https://twitter.com/johnradoux/status/1323968960979763200
Their entire campaign frames issues all over the shop. This is one of the most egregious. https://twitter.com/johnradoux/status/1323968960979763200
This friendly waving cheerio scenario to demonstrate the #carecliff is so badly misjudged.
These two adverts in the campaign problematise the behaviour of Care Experienced people and use images that only compound their issue.
The biggest issue is this isn’t the first poorly executed foster campaign. This one shows every side of the marketing lucky bag that people pull from to talk about fostering.
From “do you have a spare room” to “fostering as a career” all the way to framing it as heroic.
From “do you have a spare room” to “fostering as a career” all the way to framing it as heroic.
If you’re going to market fostering please speak to the Care Experienced community in a meaningful way.
I wrote this blog in 2018. I don’t know how much has changed. https://link.medium.com/zkAIfWp29ab
I wrote this blog in 2018. I don’t know how much has changed. https://link.medium.com/zkAIfWp29ab
If you’re looking to create a marketing campaign about the Care Experienced community - please get in touch and I’ll do what I can to bring people together to help.
It’s in all our interests to frame these discussions properly.
It’s in all our interests to frame these discussions properly.
