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Beeples $1 Art drop was an extremely clever move,
It went up to $1-$2k within 24 hours.
Let's explore
It went up to $1-$2k within 24 hours.
Let's explore
1/ One of the biggest artist to hit this space.
1.7M IG followers.
13 years STRAIGHT of daily Art drops.
Not mediocre, like absolutely epic Art.
1.7M IG followers.
13 years STRAIGHT of daily Art drops.
Not mediocre, like absolutely epic Art.
2/ So when he posted this, there was hype around a possible NFT drop.
And that's exactly what happened on Nifty Gateway.
And that's exactly what happened on Nifty Gateway.
3/ On the day,
Three different art pieces were sold.
/1
/1
/100
Two single editions and one with 100 supply.
All looked wicked.
Let's talk about the 100 supply.
Three different art pieces were sold.
/1
/1
/100
Two single editions and one with 100 supply.
All looked wicked.
Let's talk about the 100 supply.
4/ Selling them at $1 made EVERYONE pay attention.
Even though it sold out within 2 seconds, everyone took part in the madness.
Social media blew up.
And everyone was watching the secondary market for a while.
Even though it sold out within 2 seconds, everyone took part in the madness.
Social media blew up.
And everyone was watching the secondary market for a while.
5/ Quick fingers took the pieces.
Serious collectors bought off secondary market.
Even at $1-$2k it was a good buy. Especially being one of the first Beeple drops.
Thus far it's done almost $100k on secondary market.
Serious collectors bought off secondary market.
Even at $1-$2k it was a good buy. Especially being one of the first Beeple drops.
Thus far it's done almost $100k on secondary market.
6/ So now,
There's 100+ people have have Beeple Art,
100+ people telling their friends, promoting the piece in virtual galleries, are interested/invested in future drops, watched the story unfold, will remember the moment of madness, etc.
There's 100+ people have have Beeple Art,
100+ people telling their friends, promoting the piece in virtual galleries, are interested/invested in future drops, watched the story unfold, will remember the moment of madness, etc.
7/ Beeple didn't just release NFT art,
It was done in a way that immediately had multiple collectors/people join the story from the beginning.
And from now onwards, everyone will be paying attention to the next drops.
It was done in a way that immediately had multiple collectors/people join the story from the beginning.
And from now onwards, everyone will be paying attention to the next drops.
8/ Not to mention the other 2 single editions sold for $67k each.
And I think he makes 10% on secondary sales.
So another ~$10k there.
And I think he makes 10% on secondary sales.
So another ~$10k there.
9/ Whether this was the plan or not, the outcome was a big splash.
I have a piece. And am not selling it coz I remember this moment.
I have a piece. And am not selling it coz I remember this moment.
10/ Recap,
1. Social media helped validate an amazing story, showed me all his art + follower/collector base.
2. $1 had me involved from the start and gave me a chance to pick up a piece.
3. Healthy secondary market + many collectors means attention on next drops
Win-win-win.
1. Social media helped validate an amazing story, showed me all his art + follower/collector base.
2. $1 had me involved from the start and gave me a chance to pick up a piece.
3. Healthy secondary market + many collectors means attention on next drops
Win-win-win.
