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Great animated @vidIQ intro about how YouTube removes all barriers between the creator & your community
@dottotech #2021Sorted
@dottotech #2021Sorted
You’re solving people’s problems instead of pushing information at people (like other social platforms).
People are LOOKING for the content you create.
@dottotech #2021Sorted
People are LOOKING for the content you create.
@dottotech #2021Sorted
YouTube is a
DISCOVERY ENGINE.
Allows you to build authority, then trust, then relationships.
@dottotech #2021Sorted
DISCOVERY ENGINE.
Allows you to build authority, then trust, then relationships.
@dottotech #2021Sorted
YouTube comments used to be a dumpster fire.
Now it’s a treasure trove, a place to build relationships.
@dottotech #2021Sorted
Now it’s a treasure trove, a place to build relationships.
@dottotech #2021Sorted
“They Ask, You Answer” by @TheSalesLion = a road map for any content creator.
@dottotech #2021Sorted
@dottotech #2021Sorted
Listen to what people are saying, engage in that conversation, understand what they want, and solve their problems better
@dottotech #2021Sorted
@dottotech #2021Sorted
“Variety Channels” don’t work.
Choose your core competency and focus all your content on that.
@dottotech #2021Sorted
Choose your core competency and focus all your content on that.
@dottotech #2021Sorted
If you focus on a single vertical, YouTube notices—and you build authority in that space.
YouTube Search will place you higher.
@dottotech #2021Sorted
YouTube Search will place you higher.
@dottotech #2021Sorted
Serve the algorithm by making it super easy for people to decide to watch your video, and for YouTube to know how to recommend you.
@dottotech #2021Sorted
@dottotech #2021Sorted
BEST PRACTICES:
- Frequency (what can you maintain?)
- Title (most important: connects to search terms; NICHE down)
- Thumbnail (most appealing image)
- Content (stay on point: solve problems, answer questions)
@dottotech #2021Sorted
- Frequency (what can you maintain?)
- Title (most important: connects to search terms; NICHE down)
- Thumbnail (most appealing image)
- Content (stay on point: solve problems, answer questions)
@dottotech #2021Sorted
Follow a consistent format, such as an opening line, introduction, body, call to action, recap, and signoff
@dottotech #2021Sorted
@dottotech #2021Sorted
Without a format, it’s art.
With a format, it becomes production work.
Much easier to build & become successful with that.
@dottotech #2021Sorted
With a format, it becomes production work.
Much easier to build & become successful with that.
@dottotech #2021Sorted
It’s a pretty intimate relationship between the person consuming your content and you, even if you don’t feel it when you’re creating it
(You’re in the palm of their hand—sometimes in the bathroom!)
@dottotech #2021Sorted
(You’re in the palm of their hand—sometimes in the bathroom!)
@dottotech #2021Sorted
Perfection is BORING.
We are our own harshest critics.
People don’t mind when we make mistakes: it makes us human and approachable.
@dottotech #2021Sorted
We are our own harshest critics.
People don’t mind when we make mistakes: it makes us human and approachable.
@dottotech #2021Sorted
People are allowed to not like you!
There are more than enough people on YouTube to fill your bucket for you to worry about winning over the people on the fence.
@dottotech #2021Sorted
There are more than enough people on YouTube to fill your bucket for you to worry about winning over the people on the fence.
@dottotech #2021Sorted
We don’t notice all the awesome comments; we worry so much about the one negative one!
Move on from that!
@dottotech #2021Sorted
Move on from that!
@dottotech #2021Sorted
Don’t get caught up on the numbers all the time.
View counts don’t matter as much as who’s watching and what they do next.
@dottotech #2021Sorted
View counts don’t matter as much as who’s watching and what they do next.
@dottotech #2021Sorted
