Remember Thomas Pueyo? He was the guy who wrote those viral scaremongering blog posts about Covid in March. The first was viewed over 40 million times in the first month, the second over 20 million.
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These were extremely influential posts, and helped change views rapidly in academia and science.
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What you may not have heard is that he is (and was before Covid) VP of Growth for a company called Course Hero. And guess what? Course Hero is an online learning platform. Exactly the sort of company that would benefit massively from a lockdown.
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In August it was announced that Course Hero raised a massive $80 million:
"Its $80 million Series B round is one of the largest U.S. funding deals of 2020".
https://techcrunch.com/2020/08/26/course-hero-a-profitable-edtech-unicorn-raises-rare-cash/
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This was an amazing turnaround for the company:

"the new capital comes as a stark contrast to how the business functioned before 2020. After launching, the startup waited eight years to raise a $15 million Series A."
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"Now, after going another nearly six years without raising venture capital, Course Hero has closed two rounds in this year alone."
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Gotta say, Pueyo's marketing strategy succeeded brilliantly for him and his company. Didn't work out so well for the rest of us, but that's what we get for being suckers.
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If you were naive you might think that this is the sort of thing the NYT would turn its attention to. Instead gave him space to do a big column of his own in September, with no mention of the massive conflict of interest.
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Actually it's Tomas Pueyo, not Thomas.