I've been reading a tourism study conducted in Zambia titled Analysis of the Tourism Value Chain in Zambia (2018) for CBI Netherlands and there are some interesting insights. Here are some things that caught my attention. #TravelZambia

"Zambia draws the largest percentage of its
tourist arrivals from the rest of Africa, which accounted for 78% of the total in 2016. Europe
provided the second largest number of arrivals at 9.2%"

"One of Zambia’s biggest challenges is that it relies very heavily on Victoria Falls as an add-on or
extension destination for international leisure travellers to Southern Africa. A small proportion
of visitors from overseas visit Zambia as their main destination"

"Zambia is perceived as a rather expensive safari destination due to a lack of self-drive possibilities, with expensive accommodation facilities. In addition to the high cost of internal flights, this perception also reflects the lack of mid-range accommodation facilities"

Zambia also has higher VAT charges than other countries in the SADC region such as Botswana or Zim

"Tour operators indicated that, due to the many undiscovered and undeveloped destinations,
Zambia has a strong growth potential in both the more independent travel and eco-tourism
segments, the latter including birding, community-based tourism, waterfalls, hiking etc"

"Package tours to Zambia are focused on age 50+ travellers who have above-average purchasing
power, looking more for safari trips compared with the younger, more adventurous target
group"

"Domestic tourism by Zambian nationals and resident expats has limited coverage in the MoTA
Annual Tourism Statistical Digest. In 2016, domestic visitors accounted for (69%) of visitors to
Vic Falls,(39%) visitors to the five major national parks and (90%) visitors to museums"

"It should be noted that daily expenditure and length of stay per domestic visitor is much lower
than for foreign visitors and that growth in volumes of domestic travellers does not translate
into equivalent growth in tourism revenues"

Still reading through the document, but if you're interested, you can see it here https://bit.ly/3kx0ifL