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1/ this week, I'm finalizing my editorial calendar through the end of the year (and the holidays) 
if you're in the same boat, here are some high impact/low effort content ideas to carry you into 2021:
if you're in the same boat, here are some high impact/low effort content ideas to carry you into 2021:
2/ Cross-cutting 
Identify recurring topics from your existing blog posts ("sales enablement"), collate the best references and tactics together, and write a dedicated blog post to house them ("10 Ways Content Can Support Your Sales Team") https://www.animalz.co/blog/templates-and-cross-cutting/
Identify recurring topics from your existing blog posts ("sales enablement"), collate the best references and tactics together, and write a dedicated blog post to house them ("10 Ways Content Can Support Your Sales Team") https://www.animalz.co/blog/templates-and-cross-cutting/
3/ Internal survey content 
I'm working on a "Strategists' Year in Review" post where I get each of the @AnimalzCo strategists to share one big learning from a year spent content marketing
You can do the same across your marketing team, or sales team, or even your execs
I'm working on a "Strategists' Year in Review" post where I get each of the @AnimalzCo strategists to share one big learning from a year spent content marketing
You can do the same across your marketing team, or sales team, or even your execs
3/ Round-ups (with a twist
)
I'm planning a variant on the classic "Best of 2020" round-up: I'll be sharing a playlist of deep cuts, the great blog posts that slipped under the radar
Round-ups don't have to be boring
- try trends, statistics, tools, industry events, etc.
)I'm planning a variant on the classic "Best of 2020" round-up: I'll be sharing a playlist of deep cuts, the great blog posts that slipped under the radar
Round-ups don't have to be boring
- try trends, statistics, tools, industry events, etc.
4/ Refreshes 
I've saved a few important blog post refreshes for the end-of-the-year. I'll publish them on "quiet" weeks when marketing takes a backseat
These are posts that get a bunch of organic traffic but haven't been updated in a year+ https://www.animalz.co/blog/content-refresh/
I've saved a few important blog post refreshes for the end-of-the-year. I'll publish them on "quiet" weeks when marketing takes a backseat
These are posts that get a bunch of organic traffic but haven't been updated in a year+ https://www.animalz.co/blog/content-refresh/
5/ Spin-off content 
I'm spinning-off an entire series of content from our Benchmark Report
some articles will include new research and answer questions that came from the report; others are simple reframings to make the existing info more accessible https://www.animalz.co/blog/benchmark-report-2020/
I'm spinning-off an entire series of content from our Benchmark Report
some articles will include new research and answer questions that came from the report; others are simple reframings to make the existing info more accessible https://www.animalz.co/blog/benchmark-report-2020/
6/ TL;DR - be kind to yourself this holiday season and focus on the "3 Cs:" Curation and Cross-Cutting 
a question for you: what are you publishing in December?
a question for you: what are you publishing in December?
