1/ this week, I'm finalizing my editorial calendar through the end of the year (and the holidays)

if you're in the same boat, here are some high impact/low effort content ideas to carry you into 2021:

2/ Cross-cutting

Identify recurring topics from your existing blog posts ("sales enablement"), collate the best references and tactics together, and write a dedicated blog post to house them ("10 Ways Content Can Support Your Sales Team") https://www.animalz.co/blog/templates-and-cross-cutting/

3/ Internal survey content

I'm working on a "Strategists' Year in Review" post where I get each of the @AnimalzCo strategists to share one big learning from a year spent content marketing

You can do the same across your marketing team, or sales team, or even your execs

3/ Round-ups (with a twist)

I'm planning a variant on the classic "Best of 2020" round-up: I'll be sharing a playlist of deep cuts, the great blog posts that slipped under the radar

Round-ups don't have to be boring - try trends, statistics, tools, industry events, etc.

4/ Refreshes

I've saved a few important blog post refreshes for the end-of-the-year. I'll publish them on "quiet" weeks when marketing takes a backseat

These are posts that get a bunch of organic traffic but haven't been updated in a year+ https://www.animalz.co/blog/content-refresh/

5/ Spin-off content

I'm spinning-off an entire series of content from our Benchmark Report

some articles will include new research and answer questions that came from the report; others are simple reframings to make the existing info more accessible https://www.animalz.co/blog/benchmark-report-2020/

6/ TL;DR - be kind to yourself this holiday season and focus on the "3 Cs:" Curation and Cross-Cutting

a question for you: what are you publishing in December?