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Exclusion is bad for business 
#PurpleTuesday is a day dedicated to improving the customer experience for disabled people - hereâs a thread with some top tips.
#DisabledTwitter, please feel free to chip in with your insight, expertise and experience
#PurpleTuesday2020
#PurpleTuesday is a day dedicated to improving the customer experience for disabled people - hereâs a thread with some top tips.
#DisabledTwitter, please feel free to chip in with your insight, expertise and experience
#PurpleTuesday2020
Tip #1 - DISCRETION 
As good as it might make you feel to make a big song and dance about assisting a disabled person, the majority of disabled person donât want this OTT attention.
Respect a persons privacy and be discreet in your offering of support.
#PurpleTuesday
As good as it might make you feel to make a big song and dance about assisting a disabled person, the majority of disabled person donât want this OTT attention.
Respect a persons privacy and be discreet in your offering of support.
#PurpleTuesday
Tip #2 - Forget what you know 
If youâve met one disabled person youâve met one disabled person.
Disabled people have different needs and may want to be treated in different ways.
Prior experience is good, but always check-in with the person.
#PurpleTuesday
If youâve met one disabled person youâve met one disabled person.
Disabled people have different needs and may want to be treated in different ways.
Prior experience is good, but always check-in with the person.
#PurpleTuesday
Tip #3 - Supportive not intrusive 
Disabled people will be grateful of your offering of your support, but dont start quizzing them about their disability.
Focus on access requirements and what you can support with.
#PurpleTuesday
Disabled people will be grateful of your offering of your support, but dont start quizzing them about their disability.
Focus on access requirements and what you can support with.
#PurpleTuesday
Tip #4 - Person, person, person 
If a disabled person is buying something from you, donât ignore them and only acknowledge the person theyâre with. Itâs rude.
Theyâve made the effort to use your service, you make the effort to treat them with respect.
#PurpleTuesday
If a disabled person is buying something from you, donât ignore them and only acknowledge the person theyâre with. Itâs rude.
Theyâve made the effort to use your service, you make the effort to treat them with respect.
#PurpleTuesday
Tip #5 - Donât be defensive 
If a disabled person advises how your business might be made more accessible, donât get defensive about it.
They are offering their expertise to improve your business, often for free, so others donât experience the same exclusion.
#PurpleTuesday
If a disabled person advises how your business might be made more accessible, donât get defensive about it.
They are offering their expertise to improve your business, often for free, so others donât experience the same exclusion.
#PurpleTuesday
Tip #6 - Acknowledge disabled people as part of your market
Disabled people donât use magical disability shops non-disabled people are unaware of. They want to use YOUR services.
The first step to them doing this is acknowledging them as part of your market.
#PurpleTuesday
Disabled people donât use magical disability shops non-disabled people are unaware of. They want to use YOUR services.
The first step to them doing this is acknowledging them as part of your market.
#PurpleTuesday
Tip #7 - Donât assume 
Donât assume a disabled person needs your help, ask them first. Simple as that.
See @BlondeHistorian #JustAskDontGrab campaign for more on this.
Assumption killed the cat as they say (or something like that)
#PurpleTuesday
Donât assume a disabled person needs your help, ask them first. Simple as that.
See @BlondeHistorian #JustAskDontGrab campaign for more on this.
Assumption killed the cat as they say (or something like that)
#PurpleTuesday
