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BTS's success is similar to "Theory of Disruptive Innovation".
-Theory: is a market that expands to a large audience based on the satisfaction of a smaller audience satisfaction by providing things that big companies overlook.
Companies that follows an old method &focuses
-Theory: is a market that expands to a large audience based on the satisfaction of a smaller audience satisfaction by providing things that big companies overlook.
Companies that follows an old method &focuses
soley on development with no trajectory, no matter how large it is, can fall to a small company in an innovative way.
- BH: small agency that lacked all the capital, talents, recognition of the others
-BH could not make BTS appear on broadcasts &had limits to publicity
- BH: small agency that lacked all the capital, talents, recognition of the others
-BH could not make BTS appear on broadcasts &had limits to publicity
How did BTS become the worlds best music group:
1)Chose to communicate through youtube due to limitations on TV and broadcasting. Youtube has no border restrictions
2) Early Armys formed a huge loyal fan base promoting BTS's music.This gains more trust than traditional marketing
1)Chose to communicate through youtube due to limitations on TV and broadcasting. Youtube has no border restrictions
2) Early Armys formed a huge loyal fan base promoting BTS's music.This gains more trust than traditional marketing
Its cool how they used BTS/BH as an example of how small companies should be thinking about growth. This entire article is supposed to push smaller companies to get out of their comfort zone and change their management strategy
