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1/ Creating An Unboxing Experience (Thread)
How to get influencers to post for free without you even asking for it this Holiday season.
How to get influencers to post for free without you even asking for it this Holiday season.
2/ What is seeding? Sending out your product for free
What is unboxing? Exactly as it sounds - an act of removing product from its packaging.
According to recent data, influencers stated that packaging of the product was super important, especially when it was specific to them
What is unboxing? Exactly as it sounds - an act of removing product from its packaging.
According to recent data, influencers stated that packaging of the product was super important, especially when it was specific to them
3/ Creating an unboxing experience for your influencer send-outs communicates to them that they are special, so create a budget to make influencer seeding packages customized or personalized.
4/ Because of a platform such as Instagram Stories - What I’ve seen is this can increase the likelihood by up to 30% that the influencer will post about it (again, without you having to ask them to). Simply, because it’s a quick, casual and noncommittal type of post.
5/ Use key product launches or peak buying holidays to use as inspiration. When I was responsible for building QALO’s influencer program, Xmas was a peak buying time so I tailored the seeding packages for the top 50 influencers on our roster and created a package around that.
6/ This was a Holiday Date Night In: Card for them to fill out to get the couple reflecting on the year, remember this is a wedding ring company, it’s not just the influencer who’s famous that is important. This tailored to the brand, them as a couple, and the time of year.
7/ Next, the 5 Love Languages package.
Gifts around each of the 5 - Physical Touch, Gifts, Words of Affirmation, Quality Time, and Acts of Service.
A customized wooden box. A handwritten note that wasn’t automated or printed with a generic message but specific to them.
Gifts around each of the 5 - Physical Touch, Gifts, Words of Affirmation, Quality Time, and Acts of Service.
A customized wooden box. A handwritten note that wasn’t automated or printed with a generic message but specific to them.
8/ Especially for periods like BFCM or Xmas - where influencer rates of paying them to post can be really high - unboxing experiences like this can provide you with free organic awareness. For the 5 Love Languages Package - 40% of the 50 ambassadors it went to, posted.
9/ Takeaways:
- Be intentional: write a handwritten note describing how much they mean to your brand and how thankful you are that they represent you.
- Go above and beyond: Try to include other similar noncompeting brands and see if they would want to include their product.
- Be intentional: write a handwritten note describing how much they mean to your brand and how thankful you are that they represent you.
- Go above and beyond: Try to include other similar noncompeting brands and see if they would want to include their product.
10/ *Be discerning on this. You don't want your product to be the worst thing in the package. Use a couple influencer names as leverage. I got many brands to include their product for free.
- Lastly, create a budget for this: you can very easily do this with $500.
- Lastly, create a budget for this: you can very easily do this with $500.
11/ Just sending to one influencer one at a time? I'd at least include the handwritten note. People are still old-school, this goes a long way.
