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When you hear that game X sold Y copies at a digital platform $30 apiece, some people multiply X by Y, remove platform's fee of 30% and arrive at a "net receipts". Using our recent release, let me give you some alternative math.
We followed uniform pricing: $10/€10/£10, etc. – that's generally more aggressive pricing at $10/€8.50/£7.50. Our sales are global – US, Japan, Russia, China, Germany, Norway, etc. And we didn't run any discounts yet.
Starting with the list price in USD...
Chargebacks & consumer taxes: 8%
Average net: 61.5% of list price in USD
After platform fee: 43% of list price
With a list price of $30, you can expect to be paid $12.90 from a mixed basket of different local currencies, less tax & fees.
Chargebacks & consumer taxes: 8%
Average net: 61.5% of list price in USD
After platform fee: 43% of list price
With a list price of $30, you can expect to be paid $12.90 from a mixed basket of different local currencies, less tax & fees.
...and before anyone rushes to compare 43% of list price with the platform's nominal fee of 30%: platform's fee in this case comes to 18.5% of list price. There's nothing to complain, and a lot to celebrate, as we're reaching a bunch of countries with different purchasing power.
With the global indie sales no longer driven by EN language versions sold on traditional markets like US/UK, using USD list price as the expected average price paid by end user is no longer relevant just as well.
