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Sharing my notes from Ep. 04 of High Resolution, where Dave Lippman shares his experience designing at Apple and Ebay, the differences in their approach to data vs. intuition, and how to juggle between the two.
A thread:
A thread:
1/
Design doesn't comprise craftmanship as the leading skill. You need to show that skill as per the problem statement, and when it is required to do so.
Design doesn't comprise craftmanship as the leading skill. You need to show that skill as per the problem statement, and when it is required to do so.
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You need to know and decide whether to make calls based on intuition or based on data. Ideally, as a designer, one's target should be to balance these two things.
You need to know and decide whether to make calls based on intuition or based on data. Ideally, as a designer, one's target should be to balance these two things.
3/
Before switching to a new business/company, one should ask themselves:
• what kind of problems am I going to solve next,
• what does the company do, what do they stand for,
• how many people am I going to impact,
• how will my decision change people's lives,
Contd...
Before switching to a new business/company, one should ask themselves:
• what kind of problems am I going to solve next,
• what does the company do, what do they stand for,
• how many people am I going to impact,
• how will my decision change people's lives,
Contd...
Contd...
• who are the people I will be surrounded with,
• will I hangout with them, etc
You need to know where you want to grow, you need to know what makes you happy.
• who are the people I will be surrounded with,
• will I hangout with them, etc
You need to know where you want to grow, you need to know what makes you happy.
4/
Ask yourself if you are happy with your design and is that the solution you wanted. Or are you compromising on any thing; if yes, then why the tradeoff?
Ask yourself if you are happy with your design and is that the solution you wanted. Or are you compromising on any thing; if yes, then why the tradeoff?
5/
Always make sure you do the right thing that solves the problem. If that is not what your PM/team wants, atleast present the solution.
The decisions of your product are distributed more often. Design cannot own a decision. Design should be user-centered, not self-centered.
Always make sure you do the right thing that solves the problem. If that is not what your PM/team wants, atleast present the solution.
The decisions of your product are distributed more often. Design cannot own a decision. Design should be user-centered, not self-centered.
6/
If you are just trying to own decisions as a designer, especially in a product-design org, and if that's what matters to you, it's going to be hard. It doesn't work that way anymore.
If you are just trying to own decisions as a designer, especially in a product-design org, and if that's what matters to you, it's going to be hard. It doesn't work that way anymore.
7/
To communicate between teams, it's best to look at the product decisions in terms of three things:
a. What products should we be making?
b. What is the experience of that product?
c. What is the interface of that product and how it is used?
To communicate between teams, it's best to look at the product decisions in terms of three things:
a. What products should we be making?
b. What is the experience of that product?
c. What is the interface of that product and how it is used?
8/
It needs tenacity and fortitude for any executive to invest in design. If they invest just because design sounds cool; then they are not ready for it yet. They need more understanding of design before investing in it.
It needs tenacity and fortitude for any executive to invest in design. If they invest just because design sounds cool; then they are not ready for it yet. They need more understanding of design before investing in it.
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When other people outside of design talk about the value of design, you know you are onto something. You know you are making some traction in the company.
When other people outside of design talk about the value of design, you know you are onto something. You know you are making some traction in the company.
10/
The role of design is: To bring the customer to life → Understand the opportunity as it relates to the customer → Help manifest that experience for them.
The role of design is: To bring the customer to life → Understand the opportunity as it relates to the customer → Help manifest that experience for them.
11/
To explain the value of design to non-design stakeholders, it's always best to make them part of the process as opposed to trying to articulate in some well constructed theoretical dissertation about the value of design.
To explain the value of design to non-design stakeholders, it's always best to make them part of the process as opposed to trying to articulate in some well constructed theoretical dissertation about the value of design.
12/
Designers need to have knowledge of far more diverse and vast skill sets, e.g. copy writing, philosophical ideations, etc. As more ambient and AI driven experiences come to life, designers will be making design decisions for things that can make decisions later themselves.
Designers need to have knowledge of far more diverse and vast skill sets, e.g. copy writing, philosophical ideations, etc. As more ambient and AI driven experiences come to life, designers will be making design decisions for things that can make decisions later themselves.
Previous thread (Ep. 03 - Andréa Mallard): https://twitter.com/HckmstrRahul/status/1305437482469613569?s=20
