Read on Twitter
Since @NPCI_NPCI never shares the actual usage UPI statistics like DAU/MAU except via such PR puff pieces...
Lets look at things from a different perspective. https://twitter.com/entrackr/status/1318061144284672000
Lets look at things from a different perspective. https://twitter.com/entrackr/status/1318061144284672000
Despite UPI being a "democratic" platform with unlimited players and dozens of apps.
Only 2 companies account for the bulk of the transactions.
Google Pay >40%
PhonePe ~40%
Everybody else(Paytm,Mobikwik/PSU Banks) ~20%
(Data from August 2020) https://trak.in/tags/business/2020/08/19/google-pay-beats-paytm-to-become-1-upi-app-in-india-upi-payments-double-in-2020/
Only 2 companies account for the bulk of the transactions.
Google Pay >40%
PhonePe ~40%
Everybody else(Paytm,Mobikwik/PSU Banks) ~20%
(Data from August 2020) https://trak.in/tags/business/2020/08/19/google-pay-beats-paytm-to-become-1-upi-app-in-india-upi-payments-double-in-2020/
Both Google Pay and PhonePe are growing in marketshare and eliminating the competition.
A year ago, in August 2019 UPI marketshare was
Google Pay 36%
PhonePe 36%
Paytm - 16%
BHIM(PSU Banks) - 2%
(There are fewer PSU banks today than in 2019.) https://twitter.com/kingslyj/status/1307208062143524865
A year ago, in August 2019 UPI marketshare was
Google Pay 36%
PhonePe 36%
Paytm - 16%
BHIM(PSU Banks) - 2%
(There are fewer PSU banks today than in 2019.) https://twitter.com/kingslyj/status/1307208062143524865
PhonePe August 2020 - 23 crore registered users 9 crore monthly active users. (source:
https://trak.in/tags/business/2020/08/19/google-pay-beats-paytm-to-become-1-upi-app-in-india-upi-payments-double-in-2020/ )
October 2020 - 25 crore registered users / 10 crore monthly active. (Source: https://www.deccanherald.com/business/business-news/phonepe-hits-250-million-user-mark-registers-925-million-transactions-in-october-910239.html)
More than half their users do not transact every month.
https://trak.in/tags/business/2020/08/19/google-pay-beats-paytm-to-become-1-upi-app-in-india-upi-payments-double-in-2020/ )
October 2020 - 25 crore registered users / 10 crore monthly active. (Source: https://www.deccanherald.com/business/business-news/phonepe-hits-250-million-user-mark-registers-925-million-transactions-in-october-910239.html)
More than half their users do not transact every month.
The 10 crore active users last month were responsible for 925 million transactions.
Of which only 835million were UPI transactions.
So as of last month PhonePe has also crossed 40% marketshare of UPI txns with presumably less than 10 crore UPI users. https://www.deccanherald.com/business/business-news/phonepe-hits-250-million-user-mark-registers-925-million-transactions-in-october-910239.html
Of which only 835million were UPI transactions.
So as of last month PhonePe has also crossed 40% marketshare of UPI txns with presumably less than 10 crore UPI users. https://www.deccanherald.com/business/business-news/phonepe-hits-250-million-user-mark-registers-925-million-transactions-in-october-910239.html
UPI txns in Oct 2020.
Total 2.07 billion.
PhonePe 835m 40.33%
Google Pay 820m 39.61%
Paytm 245m - 11.83%
Amazon Pay - 125m 6.03%
(Sub-total) 2.025 billion. 97.8%.
Others - 45m 2.2% https://techcrunch.com/2020/11/02/walmarts-phonepe-zips-past-google-pay-in-india-as-upi-tops-2-billion-monthly-transactions/
Total 2.07 billion.
PhonePe 835m 40.33%
Google Pay 820m 39.61%
Paytm 245m - 11.83%
Amazon Pay - 125m 6.03%
(Sub-total) 2.025 billion. 97.8%.
Others - 45m 2.2% https://techcrunch.com/2020/11/02/walmarts-phonepe-zips-past-google-pay-in-india-as-upi-tops-2-billion-monthly-transactions/
I couldn't find recent MAU for Google Pay.
But about a year ago, Sept 2019 they had 6.7 crore monthly active users. (Source https://www.forbes.com/sites/baxiabhishek/2019/09/25/google-pay-is-evolving-into-a-platform-to-grab-a-slice-of-indias-growing-digital-economy/ )
Up from 2.5 crore monthly active users in Sept 2018. (Source: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/google-pay-now-has-25m-monthly-active-users/articleshow/65865946.cms)
But about a year ago, Sept 2019 they had 6.7 crore monthly active users. (Source https://www.forbes.com/sites/baxiabhishek/2019/09/25/google-pay-is-evolving-into-a-platform-to-grab-a-slice-of-indias-growing-digital-economy/ )
Up from 2.5 crore monthly active users in Sept 2018. (Source: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/google-pay-now-has-25m-monthly-active-users/articleshow/65865946.cms)
If Google Pay had hit 10 crore MAU, I assume they'd have tooted their horn about it.
So it's safe to say less than 20 crore users accounted for ~80% of all UPI transactions in October 2020.
So it's safe to say less than 20 crore users accounted for ~80% of all UPI transactions in October 2020.
4 years after demonetisation...
In Chowkidar's "less cash economy" of 135 crore Indians / 90 crore adults the vast majority do not use UPI for even 1 cashless txn per month.
In Chowkidar's "less cash economy" of 135 crore Indians / 90 crore adults the vast majority do not use UPI for even 1 cashless txn per month.
In Chowkidar's #AtmaNirbharBharat being "vocal for local" is 4 foreign owned companies accounting for 97.8% of UPI txns.
While PSU banks account for less than 2% of UPI txns. https://twitter.com/kingslyj/status/1323202740961611776
While PSU banks account for less than 2% of UPI txns. https://twitter.com/kingslyj/status/1323202740961611776
Also numbers for October are probably higher than normal because of various sales and cashbacks during the festival season.
Earlier this year the total number of monthly active UPI users was much lower. (Also Paytm users tend to use their wallet or bank account rather than UPI.)
Earlier this year the total number of monthly active UPI users was much lower. (Also Paytm users tend to use their wallet or bank account rather than UPI.)
This illogical and idiotic war on cash/forced push to digital is "progress" that majority of Indians are not part of/on the wrong side of.
It doesn't help anyone except these surveillance capitalist businesses. (Since 4 or more entities get your UPI txn details for data mining.)
It doesn't help anyone except these surveillance capitalist businesses. (Since 4 or more entities get your UPI txn details for data mining.)
According to this article BHIM represents 130 banks but accounted for just 1.1% of all UPI txns in May 2020. https://www.medianama.com/2020/05/223-bhim-transactions-fall-by-a-third-april/
NPCI and the iSPIRT/ @India_Stack were boasting about UPI becoming ubiquitous from feature phones to smart phones and replacing cash.
"All we can say is that innovators are finally building for Bharat!" -- @NandanNilekani 08 Nov 2017
https://www.livemint.com/Opinion/gpP31gAWZCGpkMU6sXZHmJ/Nandan-Nilekani--Demonetisation-and-the-move-to-a-lesscash.html
"All we can say is that innovators are finally building for Bharat!" -- @NandanNilekani 08 Nov 2017
https://www.livemint.com/Opinion/gpP31gAWZCGpkMU6sXZHmJ/Nandan-Nilekani--Demonetisation-and-the-move-to-a-lesscash.html
Clearly the unseen majority are still unseen and still a majority and have been left behind on the wrong side of the digital divide. https://twitter.com/kingslyj/status/1323219548569522176
And NPCI and the iSPIRT/ @India_Stack mercenaries obviously know that too because the unseen majority was never their target for UPI Just a useful tool for propaganda.
So they are scheming more ways to force people onto cashless payments and UPI.
So they are scheming more ways to force people onto cashless payments and UPI.
And they know that UPI txns are not going to grow significantly when the economy is tanking.
So they are doing what startups do when their business/growth model fails to meet expectations.
PIVOT
They are going to throw everything and see what sticks. https://twitter.com/AaryamanVir/status/1322797659497746432
So they are doing what startups do when their business/growth model fails to meet expectations.
PIVOT
They are going to throw everything and see what sticks. https://twitter.com/AaryamanVir/status/1322797659497746432
NPCI's UPI business model is no different from typical online startups.
Gain users first and figure out how to monetise them later.
They know that unseen majority in "Bharat" is broke but corporate India has the moolah and can pay...
Gain users first and figure out how to monetise them later.
They know that unseen majority in "Bharat" is broke but corporate India has the moolah and can pay...
Just like how Aadhaar was always going to be mandatory.
UPI was always dreamed up for this "PIVOT".
UPI was always dreamed up for this "PIVOT".
03 July 2015 -- Making India Go Cashless India - Han Samridhi Yojna program from iSpirt aka @NandanNilekani's lapdogs / @India_Stack mercenaries. https://twitter.com/logic/status/1221992928341458944
08 Nov 2017
"UPI BHIM 2.0 will have eMandates, which will ease collections, and further boost flow-based lending." -- @NandanNilekani ( https://www.livemint.com/Opinion/gpP31gAWZCGpkMU6sXZHmJ/Nandan-Nilekani--Demonetisation-and-the-move-to-a-lesscash.html)
"BHIM" is roadkill today at 1.1% UPI txns.
But @NandanNilekani and his billionare pays have UPI all to themselves.
"UPI BHIM 2.0 will have eMandates, which will ease collections, and further boost flow-based lending." -- @NandanNilekani ( https://www.livemint.com/Opinion/gpP31gAWZCGpkMU6sXZHmJ/Nandan-Nilekani--Demonetisation-and-the-move-to-a-lesscash.html)
"BHIM" is roadkill today at 1.1% UPI txns.
But @NandanNilekani and his billionare pays have UPI all to themselves.
