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2020 is the year of the "Creator go-to-market" -- driven by Substack, Shopify, OnlyFans, and a handful of other cos that show up over and over in peoples' bios!
New startups are trying to replicate, but not every attempt is created equal -- I want to unpack why
New startups are trying to replicate, but not every attempt is created equal -- I want to unpack why
The Creator-driven growth loop works when:
1) creators are incentivized to prominently link to the platform - it's their core business
2) the consumers sign up are sometimes creators themselves
3) there's an accumulated advantage over time (more subscribers, followers, etc)
1) creators are incentivized to prominently link to the platform - it's their core business
2) the consumers sign up are sometimes creators themselves
3) there's an accumulated advantage over time (more subscribers, followers, etc)
It's not enough to build a product for creators! Without the growth loop in place, you'll find yourself endlessly DMing influencers on IG/YouTube/etc without much effect
It's a huge power law, and the only way to unlock the middle of the curve is if creators spread it themselves
It's a huge power law, and the only way to unlock the middle of the curve is if creators spread it themselves
