After over 2,500 hours of interviewing executives, we're posting the In Practise Primary Research Checklist

https://blog.inpractise.com/in-practise-primary-research-checklist/?utm_source=twitter&utm_medium=organic&utm_campaign=checklistblog
Pre-interview: strong opinions, loosely held.
How well do you truly know who you're speaking to?
Building trust with the executive is one of the most overlooked areas of primary research
Constructing questions is really the art of primary research
Interviewing without synthesis is useless
As always, another journey begins after each interview!
We will be releasing the full primary research handbook and individual blog posts on each section of the process soon.

As always, any feedback is much appreciated!!
You can follow @_inpractise.
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