Read on Twitter
1/8
It flew under the radar for many but Tencents press conference this week, announcing their new IP 'cultural & creative' engine is absolutely worth paying attention to.
They'll be combining the efforts of Reading Media, Tencent Pictures & Xinli Media.
Let me explain...
It flew under the radar for many but Tencents press conference this week, announcing their new IP 'cultural & creative' engine is absolutely worth paying attention to.
They'll be combining the efforts of Reading Media, Tencent Pictures & Xinli Media.
Let me explain...
2/8
The big race in the world of entertainment is laser focused on IP - creating it, developing it, disseminating it & monetising the shit out of it.
To do this, you need an 'IP engine', resource coordination & clear but comprehensive division of labor. https://twitter.com/ballmatthew/status/1319345093736738816?s=20
The big race in the world of entertainment is laser focused on IP - creating it, developing it, disseminating it & monetising the shit out of it.
To do this, you need an 'IP engine', resource coordination & clear but comprehensive division of labor. https://twitter.com/ballmatthew/status/1319345093736738816?s=20
3/8
Reading Media is a publishing platform, but it is also arguably one of the richest IP stores in the world with 13.4 million works & growing.
Those stories will become the source of brand new IP franchises... https://technode.com/2017/11/02/tencents-china-literature-1-1bln-ipo-speaks-volumes-about-value-of-ip-in-china/
Reading Media is a publishing platform, but it is also arguably one of the richest IP stores in the world with 13.4 million works & growing.
Those stories will become the source of brand new IP franchises... https://technode.com/2017/11/02/tencents-china-literature-1-1bln-ipo-speaks-volumes-about-value-of-ip-in-china/
4/8
Tencent Pictures & Xinli Media are production houses with many tentacles, capable of turning IP mined from Reading Media into blockbuster films, TV series, animations and more.
Tencent Pictures & Xinli Media are production houses with many tentacles, capable of turning IP mined from Reading Media into blockbuster films, TV series, animations and more.
5/8
Having these 3 partners working together creates a powerful IP flywheel, that will see the development of long-term, large-scale worlds that will live everywhere & anywhere - from movies, to series, to games, to fashion, & more
The potential is HUGE http://chinafilminsider.com/chinas-entertainment-and-culture-industry-is-quickly-realizing-the-power-of-ip/
Having these 3 partners working together creates a powerful IP flywheel, that will see the development of long-term, large-scale worlds that will live everywhere & anywhere - from movies, to series, to games, to fashion, & more
The potential is HUGE http://chinafilminsider.com/chinas-entertainment-and-culture-industry-is-quickly-realizing-the-power-of-ip/
6/8
To put it into perspective - imagine if Wattpad partnered with Disney and EA games to combine their IP, resources & platforms to focus on birthing new worlds, regularly, for the next 5-10 years.
Yeah, that.
To put it into perspective - imagine if Wattpad partnered with Disney and EA games to combine their IP, resources & platforms to focus on birthing new worlds, regularly, for the next 5-10 years.
Yeah, that.
7/8
And this is important because IP is not necessarily region-specific. Recently, THR report that China is on course to overtake Hollywood as the largest entertainment market in the world. Meaning that a lot of this IP will make its way to our shores.
https://www.hollywoodreporter.com/news/china-the-worlds-second-largest-film-market-moves-beyond-hollywood
And this is important because IP is not necessarily region-specific. Recently, THR report that China is on course to overtake Hollywood as the largest entertainment market in the world. Meaning that a lot of this IP will make its way to our shores.
https://www.hollywoodreporter.com/news/china-the-worlds-second-largest-film-market-moves-beyond-hollywood
8/8
They kicked off the conference announcing 56 works in one go. That's...a lot.
Certainly one to watch as we start to see the changing landscape of blurred-boundaries IP-based entertainment continue to grow.
https://mp.weixin.qq.com/s/M-UnvP2GLLaWIyg_qZ7zWw
They kicked off the conference announcing 56 works in one go. That's...a lot.
Certainly one to watch as we start to see the changing landscape of blurred-boundaries IP-based entertainment continue to grow.
https://mp.weixin.qq.com/s/M-UnvP2GLLaWIyg_qZ7zWw
