Read on Twitter
My copywriting process always begins with understanding my product, and my audience.
We utilize something called PAALS:
We utilize something called PAALS:
Product 
Audience
Ad/Angle
Landing Page
Media Buying Strategy
The checkmarks are where we begin.
Audience
Ad/Angle
Landing Page
Media Buying Strategy
The checkmarks are where we begin.
In understanding my audience I turn to the 5 Stages of Awareness.
Ask yourself where the audience lies within these 5 stages.
Ask yourself where the audience lies within these 5 stages.
Once I have a clear understanding of who I am speaking to, I turn my attention to what life forces my product can potentially speak to or exploit.
Here's that photo again for reference.
Here's that photo again for reference.
The next step is to begin scouring the product page for the best reviews you can find.
Take terms and phrases that the customer is using to describe the product.
vv Utilize this form if you need help gathering that info. vv https://forms.gle/yjvZVvHgfGL3mrSJ7
Take terms and phrases that the customer is using to describe the product.
vv Utilize this form if you need help gathering that info. vv https://forms.gle/yjvZVvHgfGL3mrSJ7
Now start writing:
Create a persona and begin building a scenario that pokes the ego of your audience and stays true to the angle.
Review -
Long-form -
Short-form -
That's it. Straight forward, semi-guided, but always fresh.
Create a persona and begin building a scenario that pokes the ego of your audience and stays true to the angle.
Review -
Long-form -
Short-form -
That's it. Straight forward, semi-guided, but always fresh.
Give me some example products and I will make a video breaking down how I use this process in real-time. I'll write some fake ad-copy for you to mirror my process.
Here are the results of my copy over the last week.
Here are the results of my copy over the last week.
