Email Marketing 101 -Build your email KINGDOM

/*A STARTERS THREAD*/

Owning an email list is the higest form of leverage you can get

You take the same time to write an email to 1 person as you do to write it to 10,000

Don't sleep on building and UTILIZING your list

Here's the content of this thread:

1. Subject line
2. First line
3. Email body
4. CTA
5. Signature
6. PS
7. Email frequency
8. Good practices

Don't skip any point, they are all equally important

1. Subject line

Your subject line is the HOOK of your email and...

..the only goal of your subject line is to get your email opened

Always frame it with a sense of curiosity

Get creative

2. First line

This is the headline, and the sole purpose is to get the rest of your email read

Again...make sure it is highly interesting and make your reader want to follow up

You can even start writing your email story from the middle to get that drama and suspense

3. Body

The body is the meat and purpose of your email

It should resolve around a single idea and give some form of value to your readers, whether it is:

- Inspiration
- Knowledge
- Entertainment

We will talk about the format in point 8

4. CTA

Every email should have a PURPOSE, and the goal of the CTA is to lead your readers to act on that

Whether it is to lead them to read a blog post, watch a yt video, read your sales pages or reply to the email...

... be clear about what it is that they need to do next

5. Signature

Honest hour, I've been doing this wrong and signing off as Hero Journey

Always sign off with your personal name, and possibly job title

People want to feel like they're talking with real people on the other side of the screen

Also, show personality in the process

6. P.S.

You don't need to use it everytime if you don't feel like, but it is a great way to re-state the goal of the email and to further implement a call-to-action

Most readers are lazy readers, me included

7. Email Frequency

I love to go with an email a day - it is the best way to establish a trustworthy relationship and to provide more value

You don't want your list to forget about you, most people are subscribed to dozens of newsletters that they don't even know they are...

... don't let yourself be one of those newsletters

You want people to expect your daily emails and to WANT to read your emails

If you do email right, people will not forget about you, nor be mad if you send daily emails

If they don't like them, they can unsubscribe, all good

8. Good Practices

8.1 The most powerful way of sending emails is to send story-based emails

You've unlimited topic ideas, and story evoke emotions which lead the email to NOT BEING BORING and to TEACH something

8.2 Write like you are writing to a friend

Serisouly, write like you are havin a 1 on 1 conversation with a friend of yours

Don't use over-complex words and don't sound...weird

8.3 Re-read your emails outloud

Today I've sent an email with typo's, althought that ain't the end of the world, I could have avoided that if I read outloud

Plus, if it sound weird, you can just edit that part

8.4 Don't be afraid of leading people with the CTA

If you have a great offer that fix people's pain points or ease their life in some shape of form, just PLUG IT

Serisously, you're letting some people 'bleed' by not doing it

8.5 Have a welcome series

You can create evergreen automation that introduces the new lead to your brand, do it

The first 2 to 3 emails are the ones with the highest open and reading rate

Make sure they deliver good value and clarify the new lead about what they can expect