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My company has officially passed $300K in revenue for FY 2020 ($157K net income - 52%)!
Compare that to FY 2019 income of $268K for the whole year! ($84K net income - 31%)
Here's what I attribute this to [thread]:
Compare that to FY 2019 income of $268K for the whole year! ($84K net income - 31%)
Here's what I attribute this to [thread]:
[#1 - Economies of Scale]
This is what's helping us keep our costs so low. We can buy A LOT more material. Therefore driving out costs down.
If you're smaller and can't seem to get economies of scale, look into Group Purchasing Organizations.
This is what's helping us keep our costs so low. We can buy A LOT more material. Therefore driving out costs down.
If you're smaller and can't seem to get economies of scale, look into Group Purchasing Organizations.
[#2 - Efficient Routing]
This is another reason we're able to keep our costs low.
We've taken our route history, quantified how frequently we're in an area per month, and then built our routing around that.
We save on gas & time. And we can fit more customers.
This is another reason we're able to keep our costs low.
We've taken our route history, quantified how frequently we're in an area per month, and then built our routing around that.
We save on gas & time. And we can fit more customers.
[#3 - More efficient & streamlined roles]
We have created specializations within our company.
We're not so big that we can have employees focus on either wood burning fireplaces vs. gas fireplaces
But we have been able to split repairs vs. inspections
We have created specializations within our company.
We're not so big that we can have employees focus on either wood burning fireplaces vs. gas fireplaces
But we have been able to split repairs vs. inspections
{#3 - More efficient & streamlined roles - Cont.]
All jobs start with inspections.
By having someone completely dedicated to inspections allows our company to do more inspections, thereby scheduling more repair jobs.
repair jobs = more money and usually much higher profit
All jobs start with inspections.
By having someone completely dedicated to inspections allows our company to do more inspections, thereby scheduling more repair jobs.
repair jobs = more money and usually much higher profit
[#4 - Defined Sales Process]
Speaking of the inspections, this is the start of our sales process (forget about marketing for a minute)
We want to make the customers say "WOW!"
Speaking of the inspections, this is the start of our sales process (forget about marketing for a minute)
We want to make the customers say "WOW!"
[#4 - Defined Sales Process - Cont.]
Here's how we do it:
a) make a preinspection phone call
b) Build rapport on the job site for ~5 min.
c) Talk about chimney issues in as they are discovered. This increases perceived value
Here's how we do it:
a) make a preinspection phone call
b) Build rapport on the job site for ~5 min.
c) Talk about chimney issues in as they are discovered. This increases perceived value
[#4 - Defined Sales Process - Cont.]
d) We have a conversation with the client in real time in "normal" language. We want our customers to know what the heck is going on with their chimney
e) We send professional proposals with automated follow ups
d) We have a conversation with the client in real time in "normal" language. We want our customers to know what the heck is going on with their chimney
e) We send professional proposals with automated follow ups
[#5 - We say thank you}
This might seem like a "duh" thing to do but we have an intentional "say thank you" policy.
Both in-person and with gifts
Our gifts are broken up into 3 tiers based on $$ spent-
This might seem like a "duh" thing to do but we have an intentional "say thank you" policy.
Both in-person and with gifts
Our gifts are broken up into 3 tiers based on $$ spent-
[#5 - We say thank you - Cont.}
- T1 - $0-$1K - Thank You Card
- T2 - $1K-$3K - Thank You Card + Cookies
- T3 - >$3K - Thank You Card + 4 pack of cookies, & something that will match their new stove or chimney. Something customizable.
- T1 - $0-$1K - Thank You Card
- T2 - $1K-$3K - Thank You Card + Cookies
- T3 - >$3K - Thank You Card + 4 pack of cookies, & something that will match their new stove or chimney. Something customizable.
[#6 - Built Social Proof]
Social Proof is huge! Here's how we did it:
a) We used NiceJob to help earn more reviews
b) We put up yard signs in our customer's yards (with their permission)
c) built a custom referral engine with Gravity Forms, Zapier, & Google Sheets
Social Proof is huge! Here's how we did it:
a) We used NiceJob to help earn more reviews
b) We put up yard signs in our customer's yards (with their permission)
c) built a custom referral engine with Gravity Forms, Zapier, & Google Sheets
[#7 - Made Strategic Partnerships]
When people see that their chimney is leaky, they tend to call their roofer.
We've partnered with a couple roofing companies. They just want a partner company that won't make them look bad.
We've also partner with Realtors
When people see that their chimney is leaky, they tend to call their roofer.
We've partnered with a couple roofing companies. They just want a partner company that won't make them look bad.
We've also partner with Realtors
[#8 - Listened to Our Customers]
This one was huge. We actively asked our customers how we were doing.
We sent surveys. We made post-appointment phone calls.
Our customers appreciated this. And made referrals.
This one was huge. We actively asked our customers how we were doing.
We sent surveys. We made post-appointment phone calls.
Our customers appreciated this. And made referrals.
[Conclusion]
We still have 1 more quarter left (Q4 = busy season for chimney companies)
We're on track to grow >80% since last year. We have a ton to learn and more processes to build out. But I'm proud of where we are.
We still have 1 more quarter left (Q4 = busy season for chimney companies)
We're on track to grow >80% since last year. We have a ton to learn and more processes to build out. But I'm proud of where we are.
[Conclusion - Cont.]
And I'll be proud of where we'll end up. What we built is not unique. You can do it just as I did. Just keep hustling & working.
Thank you for reading!
I'd be grateful to get a like on each tweet & an RT on the first if you've made it this far!
And I'll be proud of where we'll end up. What we built is not unique. You can do it just as I did. Just keep hustling & working.
Thank you for reading!
I'd be grateful to get a like on each tweet & an RT on the first if you've made it this far!
