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Interesting days to stay in sports & Home fitness space. As people is changing how they exercise as part of a global wellness movement (
)
)
Over the last months / days we've seen:
- Peloton becoming a $25bn company
- Peloton becoming a $25bn company
- Apple fitness+, new move from Apple into fitness
https://www.facebook.com/watch/?v=319343879388668&extid=byfaB0wQwp77H88P
https://www.facebook.com/watch/?v=319343879388668&extid=byfaB0wQwp77H88P
- Lululemon buying Mirror for $500m, 5x revenue in 2,5 years https://www.theverge.com/2020/6/29/21307484/lululemon-mirror-startup-acquire-purchase
- Zwift raising $450m from the biggest PE / growth investors (KKR, Permira, @trueventures ) for the cycling fanatics https://www.businessinsider.com/zwift-funding-450-million-kkr-upgrade-fitness-app-2020-9?IR=T
- Tonal raising $100m and operating at $110m rev. run-rate for strength training at home https://techcrunch.com/2020/09/17/connected-fitness-startup-tonal-raises-another-110-million/
- Mirror competitor Tempo raising a $60m Series B https://techcrunch.com/2020/07/29/mirror-competitor-tempo-raises-a-60m-series-b/
It is clear that home fitness is here to stay and as Peloton described fitness is a young category in the $4,2Tn Wellness Mkt. W/ new players entering the marketing. mention to @michelle_wiles https://medium.com/@michelle_wiles/peloton-and-the-future-of-digital-fitness-4e4c8a7eb381
As traction in the US is already a reality, Europe is the next area to be. Although Europe has different city / household dist. + fragmented cultures / languages, +180m households is a huge mkt for fitness
And that's what @volavafitness has been doing, Barcelona based, European rooted. Positioned to be the next Home fitness Co in Europe. Biz model combines Hardw. + High Retention Subscription, w/ traction in Spain already
Multiple categories, Cycling, Boxing, Running (+more to come). Combines Hard + Soft + Content with the best instructors in town. https://vimeo.com/459376945
Would love to know your thoughts: @alvarez_roig @samuelgil @davmiranda @gerardolive_ @josedelbarriop @mike_arias @YZVJH @specht_p @magdalenakala @JoeVennare @louicop
