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So Ocado launches in Apr 2000, signs Waitrose in Oct 2000 and I’m guessing most people used it because of the trust we have in John Lewis Partnership. 20yrs later the deal ends and Ocado OWN ALL OF THE WAITROSE CUSTOMER DATA 
Two decades of data Fam!!! https://www.thetimes.co.uk/article/can-sharon-white-save-john-lewis-interview-zznjrhvr6
Two decades of data Fam!!! https://www.thetimes.co.uk/article/can-sharon-white-save-john-lewis-interview-zznjrhvr6
And now, Ocado will use that data to create new product lines inspired by Waitrose classics for its new partner, Marks and Spencer
It’s almost like when train your partner to become a better _______ but then you break up and their new partner enjoys the fruits of your labour...
I feel like we were duped. Most people thought Ocado WAS Waitrose, similar colour palette, logo on vans etc... Would you have trusted an online food delivery start in 2010 (pre Instagram) started by 3 Goldman Sachs bro’s?!?
I dunno how Waitrose will recover from this but let’s hope they start afresh, build a sick app and use their customer data in an innovate way. I feel for them like I feel for my Grandparents being scammed by slick door salesman. Whoever signed that deal...
This revelation is timely moment for me when we invested so heavily in building unique databases to handle all of our image/booking activity that it took a bit longer to get going than the average beauty booking platform and I was worried. BUT well worth it when our CAC is zero.
And we can build a “beauty graph” of all of our clients so we can track trends, recommend services and give our Sellers insights on what services they should be offering next. Always own your data 
