The strategy for FF over the past 10 years has indeed been all about knocking on doors and i'd well beleive MM's claim. The problem is that without a coherent message or identity, you'll struggle to persuade people face to face or otherwise. https://twitter.com/oconnellhugh/status/1305105455765770246
Canvassing in the last GE, I asked what the argument was we were putting forward to the electorate. "We're the change". Thats ok if youve clear policies that differentiate you from your competition but when youre still chalking them up behind the scenes, its not credible.
All the comms and policy issues that plagued the party for years have come home to roost in gov. Candidates that questioned this were continuously told to get out and knock on doors. No use having a sword without a shield. FF is facing an existential crisis because of this.