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While Labour have made huge strides in winning back public trust over the last 6 months, itâs next step has to be tackling social media.Hereâs why ...
In 2015 Labour social media exploded. Every branch, CLP, affiliated group had their own twitter account.
With no accountability and often no scrutiny they became a kind of echo chamber, sharing and RTing the same issues & articles.
With no accountability and often no scrutiny they became a kind of echo chamber, sharing and RTing the same issues & articles.
As the divisions between Corbynâs supporters and the rest of the party grew, many people became active on FB Groups.
These groups became over more cultish. Increasingly members were being fed on a diet of conspiracy, grievance and of course, AntiSemitism.
These groups became over more cultish. Increasingly members were being fed on a diet of conspiracy, grievance and of course, AntiSemitism.
As others have noted, the opportunity cost of supporting Corbyn became denying AntiSemitism in Labour.
But it was also âcomradesâ posting 72 articles on Palestine our local CLP FB Group for every one on the NHS.
It affectively normalised Left Antisemitism.
But it was also âcomradesâ posting 72 articles on Palestine our local CLP FB Group for every one on the NHS.
It affectively normalised Left Antisemitism.
After Corbyn was found to be a member of a FB Group full of AntiSemitic posts, the media realised what many members had been saying for 2 years.
These groups are nothing but cesspit of hate. And even many decent people looked the other way. https://www.brightonandhovenews.org/2019/04/29/brighton-labour-official-suspended-over-march-on-synagogue-post/
These groups are nothing but cesspit of hate. And even many decent people looked the other way. https://www.brightonandhovenews.org/2019/04/29/brighton-labour-official-suspended-over-march-on-synagogue-post/
Perhaps Formby thought by disassociating the Party from âLabourâ FB Groups would help protect the partyâs reputation. It hasnât.
Itâs just allowed toxic groups to use social media to promote their own fringe ideas, only with the Labour name.
Itâs just allowed toxic groups to use social media to promote their own fringe ideas, only with the Labour name.
This is a perfect example. A number of BAME Labour members asked who was running this account. I also tweeted the account, and got blocked.
It seems odd that Labour account should be tweeting anti Starmer articles. Or one called #BLM that only tweets the JVL.
It seems odd that Labour account should be tweeting anti Starmer articles. Or one called #BLM that only tweets the JVL.
But moving on from accountability & loss of reputation, this unregulated use of âLabourâ meant Labour effectively handed over a huge advantage to the Tories.
As recognised in the Labour Together report, Labour were talking to themselves, the Tories were talking to the country.
As recognised in the Labour Together report, Labour were talking to themselves, the Tories were talking to the country.
There doesnât seem to be any understanding about how to use social media as a way of getting your message out, reaching new voters, broadening support.
Although the constant mix messaging after the 2017 election onwards didnât help (Labour Together).
Although the constant mix messaging after the 2017 election onwards didnât help (Labour Together).
On many occasions Labour social media was loudest when arguing about an internal matter.
Itâs not surprising voters switched off. Labour spend 4 years amplifying their own ideological battles.
Itâs not surprising voters switched off. Labour spend 4 years amplifying their own ideological battles.
