One aspect of the pandemic & lockdown that I find fascinating is how the closure of hair salons/nail salons/spas etc has normalized the way women actually look & without the ability to access the systems that keep us looking that way it's given women so much freedom to just BE.
Obviously some women prefer their salon hair (of course! it's glorious!) but when we *all* admit that there are larger systems at play to keep us looking that way we're forced to see the patriarchy at work.
The amount of money & time women spend doing this is extraordinary (it's estimated that women spend 300k on beauty in their lifetime).
Lockdown has certainly made me ask: who am I doing my hair for? who is my makeup for? Sometimes it's me (but when we have masks on who sees our face??) but sometimes it's what I expect people want to see on Zoom.
When the whole system shuts down and tells us that beauty is not "an essential service" are we finally able to recognize the natural way that women look?
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