Is Archewell just a longer decoy for “E-Well” or “E-Wellbeing”?

(a short thread if I can actually figure out how to thread this time )

Many agree that the correct way to pronounce Archewell is “ark-ee-well”

This is further supported by the pseudo mark, “ARCH ELECTRIC WELL”, assigned by the US Patent and Trademark Office (USPTO) as they give an alternative mark to assist with searching

https://trademarks.justia.com/888/18/archewell-88818790.html

Archewell wants to focus on mental health via all sorts of channels —print, digital, films, etc — and if it pans out that Arche Electronic-Well (aka arch e-well) is how the Harkles imagined the name...

then they stole the idea.

...which isn’t surprising! Check it out below:

e-wellbeing is a brand new “digital wellbeing service for young people” (buzzword alert: young!) run by the YMCA DownsLink Group for the people in the Sussex region, including Brighton & Hove.

Guess who met with them last year?

That’s right, it was JCMH who chatted away with YMCA Right Here (Brighton & Hove) which is connected obviously to YMCA DownsLink Group which powers e-wellbeing. https://www.townandcountrymag.com/society/tradition/a27032172/prince-harry-social-media-speech-ymca-photos/

Royal Foundation/Heads Together convened the discussion, but as we know now, Harry apparently hated everyone especially his family & the media during Meg’s pregnancy.

At the outing, he complained about Fortnite, did ballet, and asked about how well the group was funded.

Did the Harkle’s steal YMCA’s idea? Or are they connected? Will Archewell end up looking a lot like a combo of Sussex Royal Instagram and this e-wellbeing Instagram?