0/ For the past 8 months, $BNB has been a really boring asset. That changed with launch pool. Imagine holding an asset that can consistently generate a high yield simply by staking it on Binance. No need to worry about SC risk, anon founders, metamask or yield farming strategies.

1/ For the millions of retail crypto investors who can’t keep up with the latest developments in DeFi and the risks involved in yield farming, this is a good way to participate in the yield farming craze in a relatively low risk way.

2/ One caveat: you need to believe that the assets Binance puts into the launch pool are going to pump on listing. This is not a big leap of faith. Binance’s IEO track record and venture investments have generally been good.

3/ You can also bet that Bella Protocol will do very well when it lists as Binance needs to deliver on their first launch pool project to generate the FOMO to make it a success. To be fair, Bella is a good project fundamentally as well so it is an appropriate asset to debut with.

4/ For the DeFi degens who know how to evaluate yield farming projects, this is not the most exciting way to participate in yield farming and there are likely to be other farms that offer higher and more certain returns.

5/ Huobi and OKEX have launched similar programs and other smaller exchanges will likely follow suit. I suggest just sticking with Binance given their track record.

6/ As the DeFi boom makes its way into the mainstream media, it will draw new comers into crypto who will likely probably participate in yield farming this way.

7/ For $BNB, this creates a constant demand for holding/staking the token making it an attractive asset to own. Meanwhile fees that accrue from the exchange continue to burn existing supply. I expect $BNB to claw back the underperformance YTD as a result.