Read on Twitter
Notes from this week's lectures:
* Personal branding
* Productizing yourself
* Startup leadership
* Marketing calendars
* Community-driven cos
* Long-form writing
Time for a thread
https://twitter.com/jamierusso/status/1303506607020613632
* Personal branding
* Productizing yourself
* Startup leadership
* Marketing calendars
* Community-driven cos
* Long-form writing
Time for a thread
https://twitter.com/jamierusso/status/1303506607020613632
. @david_perell on branding
* Idea: launch a podcast
* 20 episodes, 5 mins each
* No ads or fluff
* Bang it out in a wknd
* Teach people about you
Send it to recruiters. Send it to friends. https://twitter.com/david_perell/status/1304125598114119680
* Idea: launch a podcast
* 20 episodes, 5 mins each
* No ads or fluff
* Bang it out in a wknd
* Teach people about you
Send it to recruiters. Send it to friends. https://twitter.com/david_perell/status/1304125598114119680
. @jackbutcher on building
It's a 4 step process.
1. Build skills
2. Generate results
3. Specialize
4. Productize
By following this process, it will empower you to build once, sell twice.
Long term game for long term gain. https://twitter.com/jackbutcher/status/1304531872563818513
It's a 4 step process.
1. Build skills
2. Generate results
3. Specialize
4. Productize
By following this process, it will empower you to build once, sell twice.
Long term game for long term gain. https://twitter.com/jackbutcher/status/1304531872563818513
. @mkobach on startup leadership
* Word of mouth marketing is free
* Turn employees into a megaphone
* Empower them, encourage it
Make it easy for employees to be your biggest advocates. https://twitter.com/mkobach/status/1304454465517281286
* Word of mouth marketing is free
* Turn employees into a megaphone
* Empower them, encourage it
Make it easy for employees to be your biggest advocates. https://twitter.com/mkobach/status/1304454465517281286
. @AmandaMGoetz on marketing calendars
* Don't plan a full year, it's too much
* Strive for 1-2 big campaigns per quarter
* Take advantage of micro-moments
* Focus on 3-4 themes at a time
* Every campaign "ladders up" to goals
Note: tips for startups https://twitter.com/AmandaMGoetz/status/1303373356415279105
* Don't plan a full year, it's too much
* Strive for 1-2 big campaigns per quarter
* Take advantage of micro-moments
* Focus on 3-4 themes at a time
* Every campaign "ladders up" to goals
Note: tips for startups https://twitter.com/AmandaMGoetz/status/1303373356415279105
. @lolitataub on community-driven cos
* Community-drive cos have shared values
* Members identity with the community
* This sets off a marketing flywheel
* Storytelling wins, use it often
* Exchange value between members https://twitter.com/lolitataub/status/1298381835794182145
* Community-drive cos have shared values
* Members identity with the community
* This sets off a marketing flywheel
* Storytelling wins, use it often
* Exchange value between members https://twitter.com/lolitataub/status/1298381835794182145
@web on editorial
* Meaningful essays can be a differentiator
* Long-form writing tells your story
* Write about the journey; it's exciting
* Flavor w inspiration and adversity https://twitter.com/web/status/1303517083695747072
* Meaningful essays can be a differentiator
* Long-form writing tells your story
* Write about the journey; it's exciting
* Flavor w inspiration and adversity https://twitter.com/web/status/1303517083695747072
