Sometimes it takes a few startups, raising several rounds of venture funding, and going through an acquisition process — before founders understand some of the *unwritten dynamics in venture capital.*

Go in prepared. Here are some guidelines. https://parul.substack.com/p/unwritten-rules-for-venture-savvy
#2: Growing into a high valuation is highly binary.

Like accelerating into a curve and hoping you make it... t he key proof point will be at your next round of funding, not this one.
#3: Beware of vanity metrics, including headcount.

How effective is your spending, not how much are you spending. Capital efficiency seems so quaint, but bc venture dollars are borrowed fuel, every dollar of spend is a dollar of dilution.
#4: Momentum is the most straightforward way to game your raise.

This doesn’t need much explaining. Sometimes gimmicks work, but the basics work (better).
#5: The yardstick is different in different rounds of funding.

You’ll go from being evaluated on Vision —> Team & Product —> PM fit & Traction —> Growth Economics (the economics of scaling)

Think through to the end.
#6: Derisk the toughest questions first.

This matters especially in pre-seed and seed rounds, and tbh some of these questions can be tested even before you raise money.
#8: Watch out for signaling risk.

If the fund with perfect information on you chooses not to invest in your next round, you have a problem.

These days, many early stage founders diversify their cap table with a dedicated seed fund, plus angels & life cycle funds.
#10: Founders are gold.

Other founders are your accelerants, confidants, life raft, and more. No (successful) founder is an island. Stay connected!
You can follow @parulia.
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