All legal issues aside, it makes no sense to expect users to assert "control of their privacy".
A thread. (1/10)
Privacy policies often do not disclose how data is shared or used. (3/10) https://twitter.com/Fouad__Imane/status/1302924312022781955
Even if 3rd parties are disclosed in the privacy policy, these 3rd parties often have many partners of their own, whom they will gladly share personal data with. Each 4th party may have its own purposes, and may have further partners, and so on. (4/10)
https://www.forbrukerradet.no/undersokelse/no-undersokelsekategori/report-out-of-control/
Consent notices and pop-ups are misleading, manipulative, or otherwise deceptive in wording and design. Additionally, declining often means that you will keep seeing the pop-up until you consent. (5/10)
https://www.forbrukerradet.no/side/google-manipulates-users-into-constant-tracking/
Even if you decline, cookies are often set before you click anything. (6/10) https://twitter.com/Cristianapt/status/1220343153028407297
Not to speak of all the other ways to track people online that does not rely on 3rd party cookies or similar identifiers. (9/10) https://twitter.com/WolfieChristl/status/1198702205148258306?s=20
Clearly it is futile to place the burden on the user.
These are systemic issues that need to be addressed on a systemic level, through implementing standards and enforcing the law.
Companies involved in commercial surveillance need to feel the sting of breaking the law. (10/10)
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