Your posts are not receiving enough engagement, and there's a reason.

You are posting without a strategy.

Let me give you a 5 step "worksheet" to craft one.

A thread

1/ Mindset

There are 3 types of users on social media:
- Consumer: only consumes what others create
- Rambler: produces but the output feels disconnected
- Producer: has a clear goal of what he/she wants to achieve from social

Shift your mindset.

2/ Define a goal

Now that you are committed to produce, you need to define a goal. What are you expecting to obtain from social media?

- Customers?
- Connections?
- Attention?
- Dopamine?

Choose carefully, because it will shape what type of content you will produce.

3/ Define your content

Some types of content that work:

- Actionable
- Inspiring
- Analytical
- Entertain

You need to choose which of these frameworks works better towards your goal.

Combine them for better effect. Checkmate.

4/ Distribute tactically

- Where's your target audience?
- What times are they most active?
- Who are they following? And where?

Example: Leverage the "big fishes." Remix their ideas and tag them. If they engage, it will amplify your reach. https://twitter.com/AlexLlullTW/status/1302926268393033730

5/ Evolve your strategy

You need to stay on top of what your audience needs.

Best way to do it? Listen to them:

- Make noise: post a lot, try different content styles
- Find what resonates: what is getting more engagement? and replies?
- Double down on what works

6/ My own example

- Goal: Customers + attention. I want more clients and more attention to my own projects.
- Type of content: actionable (like this thread) and inspiring (sharing my journey)
- Distribute: Twitter + slack groups and forums

7/ End

Hope this small "thread worksheet" can help you get more clarity on your own strategy.

If you like the post, please like and RT the first one so it reaches more people!