My column this morning ventures into science fiction: what if everyone who was infectious glowed orange like the children in the Ready Brek ads?
The answer: the virus would be extinct in humans within a month.

This, basically, is the promise of super-fast, super-cheap testing: test everyone, all the time, and the problem goes away (as @paulmromer said many months ago).
A few problems, though:
a) We don't have billions of rapid tests, and as @DeeksJ reminds us the testing industry is long on promises and short on solid evidence.
b) Boris Johnson has said it will happen - so obviously it won't.
c) Cheap tests will be ropey and unreliable.
AND YET. I argue that if even an unreliable test can be invaluable if it is used in a smart way. (Thanks to @joshgans for helping me think through this, although he should be held blameless for the result.) https://www.ft.com/content/059684da-b180-409b-865f-d7283c7407b3
Just one more reminder, by the way, of the vital importance of information in this pandemic. There's a lot of statistical theatre, slippery targets, misinformation and noise around. But there are also some heroic data detectives doing their best to understand what we face.
You can follow @TimHarford.
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