Serious Q - what would it take for the SEO community to move beyond speaking in absolutes and focusing on the same topics 24/7, and to make a move towards conversations rooted in context and substance? We truly do amazing things, but we seem to only talk about ~10 topics.

Part of the issue is that 1) the practice started out simple, so discourse didn't need to be nuanced or contextual 2) our jobs are all so different. I have no idea what people who work on ecommerce sites, or local services sites do, it's alien to me, but we know the same tactics.

So conversations tend to go towards tactics and strategies that are universally applicable, but because of that, lack context and nuance in order to be universally applicable to the whole community - but who does that help?

There are people growing businesses through search, literally growing the business through search day in and day out, but we don't talk about that? We talk about hacks and templates, and if something "works" with zero context. It's meaningless.

Personally, I do not care about an audit template, or that your schema implementation is just *perfect* - I care about building processes and systems that generate traffic that results in revenue, and we don't seem to lean into that? But we love getting 100 in the site speed tool

I was talking to a very brilliant young SEO, and they thought in their upcoming job interview, they needed to prove they knew everything about technical SEO, and that's just not the case, they needed to prove they could use technical SEO to grow the business like a weed.

After a quick call, they reframed how they were going to approach the interview, and guess what? It went great, the interviewer loved talking with them (so I was told). And that's the rub, we focus on "getting it perfect" and being clever, and ignore revenue and impact/effort.

And this person is *extremely smart* but as an industry, I feel like we did them wrong. Up and comers think the goal is learning everything and getting the details perfect -- and folks -- the goal is making a shitload of money. Like an obscene, unbelievable, double take amount.

I'm starting to ramble, so will wrap this up, but we should all align around the money, and how to make more of it, no one you will report to cares that Sitebulb found issues, they only care if fixing those issues will make more money. Understand SEO, think like an owner. /end