In your effort to market your business, one of the things you can do to gain better visibility and attract your desired target audience is to have what is called a big idea.

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A big idea is commonly used for marketing campaigns. Every professional marketing campaign you see has a big idea that drives it whether it is expressly communicated or not. However, a big idea is also used to engineer and drive your entire business or organization.

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We all love Nike’s “JUST DO IT”, that is a big idea in itself derived from “Nike pushes your athletic boundaries beyond what you thought was possible, so you can win on your own terms”.

Unilever’s Omo and Persil ran a marketing campaign themed “DIRT IS GOOD”

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and it was derived from the ideology named “Modern Parenting” which submits that children learn more about their environment and things as they explore their curiosity and mess their clothes up. Therefore, let the children play and as they get dirty, Omo helps

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you make the clothes clean again.

Once you articulate a significant ideology into your brand – something that affects the story, existence, history, aspirations, desires, or challenges of a people (your target market), your brand immediately begins to stand out from the lot...

Defining a simple ideology for your business will enable you to get better results with your small efforts. Through your big idea, you craft strong messages that resonate with your target market and you grow a loyal tribe of customers...

Through your big idea, you attract team members who want more than just a monthly salary. They want to be a part of something remarkable.

Through your big idea, you become more purpose-driven.

Your vision and mission statements (if you have) will stop...

being fancy statements you display on your walls or wherever.

As professionals in this field, we can help you develop the big idea for your brand and make it stand out.

Slide into our DM now or give us a call on 0816 560 8119.

#DoBusinessBetter