Ok regenerative ranching folks, a serious question: what's your theory of change? How do we get to a world of lower-carbon, happy soil and cows from where we are now? We know you can't produce regen ag meat at anything like the mass scale or low cost of conventional meat. (1/x)

So what's the theory for actually transitioning at scale to that system? Charging people far more money and expecting them to eat far less meat? So basically disaggregated individual consumer behavior? (Sounds very similar to the critiques levied against veganism, right?) (2/x)

Or would the model be subsidies? But subsidies for what? Production costs or acquiring the land necessary to produce at larger scale? And how do you deal with competition from incumbents? How do you deal with the "fast food problem" of consumer preference for low cost? (3/x)

The reason for these questions is that the regen folks always get real cagey around alternative proteins & plant-based production, but at least the alt protein people have a theory of change (taste and price parity, existing value chains, etc.). What's the regen political plan?

Every time alt protein and plant-based ag come up, some regenerative ag person chimes in that the real answer is regenerative ag. Ok, but how do you REPLACE conventional ag with that? It can't be just by sharing TED talks & tired talking points. How do you actually get there?

these people are having a really normal one...