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A lot of #sportsbiz people are not going to like what I am about to say but while focusing on the return of fans in stands is a necessary short-term win.
The long-term win is focusing on reaching fans where they are at home and strengthening that relationship.
The long-term win is focusing on reaching fans where they are at home and strengthening that relationship.
Leveraging DTC trends, hypebeast culture, & the success of @100Thieves merch we're seeing
- @WNBA massive success with orange hoodie & goat tee
- @ArizonaCoyotes on the #HowlYeah
campaign
Fans are actually buying cardboard cutouts, brands like @CTCSquares & @mkf adapting
- @WNBA massive success with orange hoodie & goat tee
- @ArizonaCoyotes on the #HowlYeah
campaignFans are actually buying cardboard cutouts, brands like @CTCSquares & @mkf adapting
In-person experience isn't going away but with the convergence of technology out of the home experience with AR, VR, and hologram entertainment is making massive strides - give it 5-7 years to mainstream adoption.
Fortnite shattering records with Marshmallow & Travis Scott
Fortnite shattering records with Marshmallow & Travis Scott
Even with today why am I not seeing more Instagram shop posts promoted to me during gameplay on teams I follow?
Use this moment to not wait for when fans return but how to grow from forced evolution to better connect with fans at home and globally as retail and DTC brands have
Use this moment to not wait for when fans return but how to grow from forced evolution to better connect with fans at home and globally as retail and DTC brands have
The will always be an in-person experience and I understand that will evolve as well, but we need to adapt to this reality.
Sports is not the product, it's the platform.
Sports is not the product, it's the platform.
